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Blog

Top 5 brand moments from last week

September 23, 2019

The Bugatti Baby II is a three-quarter-scale replica of the Type 35. Image courtesy of Bugatti

 

By Staff reports

Luxury brands leaned on popular culture this week, enlisting brand ambassadors for creative collaborations and using an upcoming movie as a launch pad for a campaign.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
  2. Breitling spotlights Top Time with actor Austin Butler
  3. The future of successful luxury brand collaborations
  4. Moynat, Saks present M Collection pop-up series
  5. Printemps opens first US store in New York City
  6. Chanel unveils new handbag campaign starring Jennie Kim
  7. How culturally-aware influencer trips can successfully launch luxury products
  8. Bulgari reopens Via Montenapoleone flagship in Milan
  9. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  10. Zalando launches partnership with Diane von Furstenberg
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