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Blog

Top 5 brand moments from last week

September 23, 2019

The Bugatti Baby II is a three-quarter-scale replica of the Type 35. Image courtesy of Bugatti

 

By Staff reports

Luxury brands leaned on popular culture this week, enlisting brand ambassadors for creative collaborations and using an upcoming movie as a launch pad for a campaign.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. In Geneva, Christie’s records new high with Aga Khan emerald
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Meta drops price on paid subscription tier in EU
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. Diageo launches new division for luxury brands, experiences
  8. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  9. Louis Vuitton dives into brand history via Virtual Reality
  10. Burberry appoints new chief product merchandising officer
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