Blog
August 5, 2019
Gucci's Mémoire d'Une Odeur campaign. Image courtesy of Coty
By Staff reports
Luxury brands are speaking to younger generations' values and interests through initiatives that focus on activism and adventure.
{"ct":"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","iv":"486adbeb3093aabb9d0508e5e38a3ca3","s":"5bc9584b9a27c5d9"}
Share your thoughts. Click here