Blog
June 3, 2019
A cat shows off the rebranding of Jean Patou. Image credit: LVMH
By Staff reports
Luxury brands sought to reinvent themselves through rebranding campaigns centered on simplification and streamlining their images.
{"ct":"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","iv":"e41bd48b8ff4369e69ba46cdae32a01b","s":"53556c5fdaa2a31d"}
Share your thoughts. Click here