Blog
April 29, 2019
Hermès launched a colorful scarf campaign. Image credit: Hermès
By Staff reports
Luxury brands are looking to strike a balance between heritage and innovation as marketers embrace creative ways to reach affluents.
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","iv":"955a2455bf621b060bc3c6a60a3a8bb4","s":"45c154d310cffd33"}
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