Blog
April 15, 2019
Still from Land Rover's film. Image credit: Land Rover
By Staff reports
Luxury brands are leaning into emotions including sentimentality and empowerment as they become more important to build strong connections with consumers.
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z2cEmLynV2eJuRDqcqEUseUiPIXNCto9HcbStw8fbYlq8HT0k0ce3ilNGOnje3IJfdkSZrb+pX9tUqGmEJOWcMDI6YMhwJk7W2Z4OQXeA0HftLaTEzh\/f2ChNtNKY\/LSV6cOzNm0Fb3sACVNKxYswo5U0QZ8RyrelbxrWm6rsczKECDaWH63Re5CO4nG5tEZzJsld8Jlr9okTE6MEGB7CYJef+9W60dp5LwUqlI1aWWOK2RO\/grFvw2cXJdh5GYkUbMhv9cQAiQFDBvQJgLcbjIdOJJr1DDQWN7rVqswZ6kUZ94n7kSNx4jTQuL80\/o83DnS8SCpaKmzC3IRTThUT+9S0fyVIdiUJilDyj9G+H0cLDbJHoUopM\/I17i+boEdmDJPwtg7Z0cXPLrs0dsE8dMIY66XX2GTPI8Izq9fKVzKMOt8zs3cvjvLRKezUr5NAdhm4T\/01iaT5rAvZdJb+9cVnIiMFz5PcCVilMj\/lXtUYdQdZTbMMapBRmY61Xjx8rFjN7o6w9VJyhla\/CYMhJurP5+zE2qfT4k45mzoevhnQXNNVMgdGE5yohK0jCxMu3lwuDPHjDapZGPVWPD\/ERnBV5QRkXlxorG7806p\/369FSAVTa4BBI11qxlXg0cvjsNAnkvjQY493m8WXfUxRdNlHnnOvbgx7BCHT4ewGUw8lCcq3uZ5UaUGaIUk3Qzx2uzfzL\/W+7Yq7yvq\/o4cwGq+zhoelwpUNi0NpQtmPh5NtzxoxG8z3H\/0ftXf5LtwTUBclRNuhIfHyF2xxzf5UjeB0qJMJR5CiJJbpRg67nji4gERGoZMHC83PZ4TtmJgyefDyqNkrISpH0crpVmaSoi18ZFD332SdoEjKgMRsKoXVL6IR8tPL7+snp5Tm4vni0QBr2Yf0AY+DqhgR39oXlTxsl+hG2MOWsYKC3qNuelcwYMPxSVglSVmWcgjB4Q\/7PUnywXv21QUfytj7NpMQpHH+aDPHrmAnwwpe9dE\/GXI5T9yVCXqyC4rdUU2G9eLOj2UxC3nyX3FoBmUonu+Y5Mf3qPdpLxWWA9IhxKNuuSuMlSMZIay1OiHulQOtXsnj4kwyMlYJDwcFidOddusz6ThF0K4dG3LpktaHcagwSh93GUL5Vf3YzqckvgaDsYWPX82J6ZRXz61GCAhSPfkyYuo\/sePiM\/HDEhJex0i75\/QqdZv4teAD0IzmQfn\/bIwUxkbwmASb8bnd4H0XIYzfU3pcq1Dli8RcA93r0o\/n9LJH5un+gYlTEQEaXBBVD2+AcWr+og1Kbahyw8NY679n1+6LBGWa7mM7K0KuMD3H0ChijDf+Lsl0Hw7x4eTq2VJNz6+u9TSW3AWQueBJoEkMYo+CsnXKZHZVCWNh\/9IS3JfQfxyISIsbM6MbJ7axQLz4rJi4bZFCR82iGH3UjxCEO1MoWr\/tkP6ivsGX\/dnETj0C+dPuEykkpt3lSsw7E0VbVk\/0uQ4LVtvn4a8eRQVWCDvL9L0zU0YZ8hhzPERjce5A9EfefSjOieUx83lY4FXLDKAFX1rGIeDPtysBnsdOTjLQrdfYLkNj\/+5E+wJVb+CWTnqtL6V00MSxd8\/oXPrhD7zaDJSNqIBGxbK\/lKW0gudND1yJbmaw7KnKAytPwwxpzOJ3wtQD55gSkXl6tNKCAXePkRWeNJSeF1MMlZX8nZplYHB4UfnFa5gW0IYNteMC9QFkO0Rng1LtXLX33tPyN3ZADgwvjzURgCI808+is+rMEJILCjwazPadAnwpJ17m8FkjOxHvUma1i4LQ+Z\/iG9KZSiZR2gXeMQbXrgzneIT9c4UPpvNRRkQyer50ior\/sVqd+O95fmXPeszY\/Sn1irypFAmj\/cwPA3KWFA2lNZoWJ3mEuHCQRysfL8CBTKb\/pU0X5swI4ERikr6KN\/UtOwuCNSmlvBQxDCBV15cpQiCOhSPT4LGMxpdlPoraPn5WITc8tpGYlmEFLZ6xaZbbrymaDNQIc5FTlyBiWRXVWRA5cYqA3TSKsFqeZLcgrwj8KRmEqtjUl8lTxWPD2MvYoNf\/fChFszKJq9gg7dDBVBHiEPjW5CS4UqEAmqtUjHD8IOArwkZTDPZYFynjWomm4nUY6L2eQ5Db8h6D4Cm3UdlJdK3Uk9bR0LAHqp4CP4B35LlmK1mDNpBq4X1FzKTLrnDh\/VS0c6JGLav7nYy51djSdO49bPWUSZn5Pn+W57\/pyeWk6lyovETmsbd7tgQLnT2kCYiiAhJ6wlhH8e+HLsH6LZtt042Xkxk0nbMBfmzHoXs7fSrlS1egEi9LbhTn4RGQbEeK\/9Hkwlg4\/wGPDcD4R6lu7dqBIW9mQe9JEpsruudCKQ7ZPi32svJqMY\/wRpMsl2kWn5rUj+aniVmfliAIoPaWY5pPGKb9Pid6sQKJqoD\/f6z9CmpfuNcxKHqnzrg2TOM17cHdgYpBLqWcyUlUaxxK4EgLB19fCcQAVAeHKNhqIQAuPslo0GEBoxtlZ4qwTmL4lZTMN\/5WdJtZZUUZmibR6P5QKm4BdxgrEEDTkAJKHOT53WxwwwcJw0E2wg9k0qdXCsXJ88bClqc4g6c9Q6DvRFyX3xOIzmXX6yKiYKmILo22CNGXoru76jQuIJbFUmGsXaPAg9LE+WF9xgXSRz4npWmj\/a2x0P9iQdn3ZnnqyRO6CxEd3mZlNYHRF\/yCkxA0MyKOqGad\/46gRChDctL8JXzbhr98L\/yr0+njoxTVzekcP9fgKAy4FTPJWHSH6LQx3MAgR2qvehvZJuLRMHiYNmTdmTSehjCMXDiZ2WmwuPcjDumqSvKjV5la1vnklGKRJ44YV5GHUEFcvg==","iv":"906a7d64816afe98341d70abbf5528da","s":"4e7d3edf40293469"}
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