Blog
April 1, 2019
The Mercedes In-Car Gaming Challenge aims to up entertainment in vehicles. Image courtesy of Daimler
By Staff reports
As luxury continues to lean more towards experiences, marketers are launching partnerships and brand extensions aimed at connecting with consumers in immersive ways.
{"ct":"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","iv":"5274cdea0786f38c91bbb53ee316fc29","s":"6bab010ec190bd87"}
Share your thoughts. Click here