Blog
November 5, 2018
Hermès is following the travels of Marie. Image credit: Hermès
By Staff reports
Celebrity clout and film ties are two strategies often embraced by luxury marketers as they look to position their brands with well-known figures or entertainment.
{"ct":"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","iv":"917fec7e60082e640359209899fc12cd","s":"50ef18f31d095cd5"}
Share your thoughts. Click here