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Dec. 26, 2024
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Blog

Top 5 brand moments from last week

August 6, 2018

The 14th season finale of The Bachelorette was filmed at the Maldives resort. Image credit: Shangri-La

 

By Staff reports

Luxury brands sought to become part of pop culture through product placement and summer soundtracks.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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