Blog
April 16, 2018
Kenzo's campaign for its Flower fragrance. Image credit: Kenzo.
By Staff reports
Music has always been a staple within luxury marketing, but last week high-end brands turned the volume up on musical marketing.
{"ct":"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","iv":"de420e34b2e8a3fbce075e9783aa18b8","s":"d08bf72c4466a1c7"}
Share your thoughts. Click here