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Dec. 26, 2024
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Blog

Top 5 brand moments from last week

February 26, 2018

Chanel is embracing technology's potential for retail. Image credit: Chanel

 

By Staff reports

The luxury world is in flux, and part of running an effective luxury brand today is about branching out beyond comfort zones and experimenting with bold new ideas.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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