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Blog

Top 5 brand moments from last week

September 25, 2017

Prada Journal is moving away from print and text and towards visuals and images. Image credit: Prada

 

By Staff reports

Brands from around the luxury industry are taking a more casual approach to marketing, with multiple campaigns focusing on regular, everyday people or soliciting content from customers and fans.

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  1. The future of successful luxury brand collaborations
  2. Le Bon Marché Rive Gauche debuts canine-themed retail display
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  5. Breitling revives watchmaker Gallet through acquisition
  6. Louis Vuitton heightens haute horlogerie ambitions with Voutilainen collaboration
  7. Dorchester Collection names next CEO
  8. Air France raises bar with redesigned first-class cabin debut
  9. Off the Cuff: A Q&A with Mandarin Oriental Hotel Group's Adelina Wong Ettelson
  10. Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix
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