Blog
July 31, 2017
Mercedes' new video looks to humor and edginess. Image credit: Mercedes
By Staff reports
Looking to affluent consumers, luxury marketers are taking unique steps to make the brand experience more high-end with efforts ranging from messaging campaigns to scavenger hunts.
{"ct":"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","iv":"66a6711a0618a2cd3236fea860b8f8f6","s":"ce84982b80802635"}
Share your thoughts. Click here