Blog
June 26, 2017
SK-II's The Expiry Date reinforces that age is just a number. Image courtesy of SK-II
By Staff reports
Consumer involvement was on marketers' minds as they reinvented the recruitment process and opted for user-generated content over traditional casting.
{"ct":"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","iv":"7a6f8c9ce25ba4ee98a21157e10948bb","s":"5c08e16095c20a91"}
Share your thoughts. Click here