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Blog

Top 5 brand moments from last week

January 17, 2017

Diane von Furstenberg, spring 2017 Diane von Furstenberg, spring 2017

 

By Staff reports

As the new year is still fresh, brands focused on reinvention, from rethinking the advertising campaign to a revamped look.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Dior goes for gold with flashy J'adore campaign
  4. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Mercedes exec: Social media efforts should single out brand advocates
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Image-rich, Flash-based Web sites not SEO-friendly: expert
  9. Michael Kors walks with influencers in new campaign tier
  10. How can luxury brands tap into the back-to-school season?
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