Blog
October 17, 2016
A still from the DPA's Real is Rare campaign
By Staff reports
Marketers have taken to shaking up the perspective of branded campaigns to spur interest and keep their brand top of mind.
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","iv":"4179ca7f7fef2d78945c7a6eec1b8f71","s":"429f978b290f280c"}
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