Marketing
December 23, 2016
Fendi's snowman sporting its Hypnoshine sunglasses
By Staff reports
Market challenges and global turmoil aside, luxury brands and retailers put “the reason for the season” ahead of overt product pushes for the holidays.
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","iv":"595ae5e12e41c80618ca15a722015b77","s":"f661f63f242cd60c"}
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