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Nov. 17, 2024
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Blog

Top 5 brand holiday efforts of 2015

December 24, 2015

Saks Fifth Avenue Winter Palace illustration Saks Fifth Avenue Winter Palace illustration

 

By Forrest Cardamenis

This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Alexandre Arnault named CEO of wines, spirits division at LVMH
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Vestiaire Collective partners with influencers to combat fast fashion
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
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