Blog
December 24, 2015
Saks Fifth Avenue Winter Palace illustration
By Forrest Cardamenis
This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.
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","iv":"09d6f18e407269dbb4abc4fdc84f5f8d","s":"5ac882a2fbe26cda"}
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