Luxury Daily
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Dec. 23, 2024
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Marketing

Top 4 marketing strategies for China in 2022

January 5, 2022

In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Image credit: Haitong Zheng In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Image credit: Haitong Zheng

 

By Ashley Galina Dudarenok

Chinese consumer desire for luxury goods is expected to continue to grow in 2022 at an estimated rate of 13 percent, making this group the highest spending global consumers.

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  1. Happy Holidays!
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Mood of global millionaires in the pandemic-era
  4. Preloved items from Hermès hold highest resale value: The RealReal
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. World's largest RH gallery opens in Newport Beach
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  9. Ginori 1735 spotlights holiday tradition
  10. Welcome to the new Luxury Daily
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