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Marketing

Top 4 marketing strategies for China in 2022

January 5, 2022

In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Image credit: Haitong Zheng In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Image credit: Haitong Zheng

 

By Ashley Galina Dudarenok

Chinese consumer desire for luxury goods is expected to continue to grow in 2022 at an estimated rate of 13 percent, making this group the highest spending global consumers.

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