Marketing
January 5, 2022
In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Image credit: Haitong Zheng
By Ashley Galina Dudarenok
Chinese consumer desire for luxury goods is expected to continue to grow in 2022 at an estimated rate of 13 percent, making this group the highest spending global consumers.
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","iv":"3f8cf36c88dd81516258dac792fdae5b","s":"7ad91e09bad7dcf2"}
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