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December 27, 2019
Message in a battle. Image credit: maslansky + partners
By Staff reports
Luxury marketers this year have had to go through wrenching changes to gear themselves for an upcoming decade where consumers’ involvement with the brand, from start to finish, will be nearly total.
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mGht9vua9BOtchVmYOqcwvoctKWXKyOvtg4MyW62WGxGRmhaWlJUGXnfTFYPTb5KQBiGY5OC8AhkbmDPIquaFzHM+H+e4+o0uKhYnwCGRb1MP5OpyVrURVP8m1U3D6+7WCVyDZm5yZW94uGR07UzYxDrse7eaIT4xuRcGyXtCSswJFKUIdO\/cSAtLP\/GQswH6d9I\/36X+5bXLE7imofijxehB0SQskHdmrARRzDn42AWLe4LYhauA4VF1+4pxb7OOd9gTaPKEYFm1giD7i7fdo2177FaqXIDr8jVty2S9okwNNlHideWRiPO+ORlHujVHeX32SlGnV2FenEAlCWE8WKQu6ZWwhDl8MaMpXg8LVHyHfvYdnaBkBQDy6A85fRjd+NDZMyCYyeY8c2ThOaIJrRW4J84gVrR1IIEeP7eQYKj6xtLGSWxu5IaHy7Zc1NgLAop5JjHuebOF1JNBUT5OayhRoXTb64ctS7PQEOM6QGhem2TP\/wXPBUaH8R1PfN7+QDDeQiQK5IFjSC0rCKn20sCaMrRHieQEhJHcens7sSBxItOsuUrUhd8Vm0IQlJUrWeBThXuTx0CFt3MdafNFwdzH3AzWYLMOQPlvdeI3Jd4tZovEHIVGwE8jJSzb1Iubzit4ehoAIbnk7Imde9LBWM8lztWOlsLoxouSdFU8hgeDsq7hf1T7XL13Q2I5NGt5C6p7KLgSGUBbGxb7vj+TRkmI1mDCJXxtNrUZQwvR8PhdA8\/jz6vE+WgJo9qQnLf5KX\/CmX2YxpS\/r\/3IY8mCNFD\/atbKTz0we3rpYQ0PjFtnBLaD8gFJSgEV2S3LMy4WGtk479Qwg8lQ+bYMXMyZPgP\/qmdh+6lt9hNIzahhONe2E+JECMv1gPFUDrCaI\/ds+Di+HwvsvuxGoP5de+KzJdKIArxfA7YEsk8L9Ww3\/QhpqhlL50bP7+mdsHIAV008ILcdQuWYCCqp13dnHsZJj2ug9QVOWpM57LftFIyxCk2ojHJV4CC49\/2poUDB9oErnpONaVMrgkBszc+mWScv6IKnSbjZPsxV4ev8gWrE8AVN0GaQ5QNGMTNpbktNoCiqP4u09YXa22kIkg4HGWRwSuvVPja4\/4QZC4lXgAPaRa6vvzmE0ZzZKDy6fvUWMky7TMMUhGn4G+KDUoN69Kxo75V+IGoeKvlAXZ+klDHdU0wpgTbRGbzEG+6KC7tjVRA0xSV60vvYyvKHkwXagOArxWTHTZdBD7mlqMdn0qDPfCHerZn9BAFShBMnxfblUFMqpXp9Q1AVnicL9tDml0d5GVApRRy1rL52iPeeh2L5g\/MbF9X\/1BRDielZM7XOaMHnkPZXiBAcBQjc7qsooNl+MjMGT\/YBw2rftKuYFi126eYSaFybEzNlVi7httP0WnqulXH06874wn4luHdvDavlgkuLZsqJXSSHdRgWs8tlUo3G8kIqBOdwZtYONt+eIMEvR3owqX1mr\/pUcGfySXMcQZFMirk3tVZpe8gGJdmLJH5w9OvGN7DhcLsG0u9gheBQj0upg+njDibnvt+AF8ebpltAXx2zmNs7p6NfcNn1O7hmYYwSwnCm8wzc+qzHwhAFIA35uUC64Bg26EV0hd\/Q9JNGNuBiIIODXam+fHWD5d0Yr8XcqMVIkA4Dt1MYo+sPzZMJcFuff0llDdl6dlP4kIXs4RVyXnEnYwz0uTHO9IuKhNRdtciE4zEfD6d4tTGf21zIoOh+kH5UVmDDCYf+NAEglHfGgHOR6OG6V+5zHEtGhCkAekuEYa9qez0vIF\/Kn63u9eR+MHhzYgarXAxvXN\/eZyy5kLCCsMVhU58xRvqiL47\/utCTwOmyKLrZWiNHyHy+MaDUXqJdVfEXf+cwuvqfCMU9uVxZtE0cWg7WDd9u1\/6ac2Wnn0tpj\/uD7T8NHHNa5gEdSxpAyiDC3YjOaBMacKKkfpaskK55UGb\/UHZW2DuoI8CAC1cgOpT7QHXRGcgPRqTv8JAoYbBmQjNHgx\/Fz\/JkIUy4GodVzg3wyCJpgwYBDDL+AtO45GDPQXD5g0Z+w9XXAAlbC0ca55+LIzSwBYf40Xfi+JDst9eKaZGUKm3Yy2y0dF8fXDJDmIClXxu\/9MxikbmckS7M9G8nu4XQNTXs5ISV3IgA4uPgpnCVA62XgHCTcu9Rb2CLINfkefMeFQMRB96RI\/3Ra8B524uKFJv8I3jSUdCra3Oyk1CQ9eDFMMz6VVaE2FqYDxNdYvjEcbP7LhuiYZ9wECFoaaeKajaF4D09bH6CTHO5loyHWGjmHo7K+2gdoF1Y3eXO+IAh+LRFGc57SHubOnBrESmqp6585tZrNxAUhLGhhSmchZ4QHMzkBsjXchYC62KQw\/PQOyUbXNgWKnYGM1+EFiWONe3Y6FdeDQmV0Sbz+suInoo90Jh88+oiOZcVWhaYLA2o\/vSHZxELvYZX7xDo4gxt+AEQdKhIuneAkWem059DO5NNth6af9tlWV2Kd26HRxmQP1Bi+NGGPhIKNQ\/Qg9hZFP5zr1o5a7egfOes4cF0rIVZAO4\/QLykrroqiBPkF0v9awl\/eEkPXjbPKPbPQBLA\/XMykqKuQ\/kCtzKyX\/P1CpYtFBIZav2sDEWoClwbkpFHFAA+5OfavneHrs\/fTw4oeunS\/tN9D5LCepVn6KfwQGoXDB9L8L6Tzl+QWolvJ4dsFFNxRuN0g4A4ZWql7AvovH8UjFT3I9oG5IuxgdVOsxV7\/\/FO22rdP1hwHBj9gj737apEA3dEfxUY+4pWRN0Un7al4pp5eafF\/utEAc9as49BBP+ZpVIW\/BLShyVhJelU95dgOKiUjEmWKHxBSJSxFEcWwV6zVRNpOIP7D8PR0AFnxJF4ttVkUAV5Ad\/+s09uLX7lTwpDkfrzuBZ+LCmrbspr9GS5l0J8m28fHagDnwNa1AOo34bCg+jAZVfy\/Rp00UH0SYeSPzdsvhuTPU7n09KlToAvpXiVywa9kapVVpcl9DKws1ui8ucjFnPEYwAa5Erh4H9kWRynSpEtSAjav96Wos+Xv5zOJrGd4h0GKzmNbiZlws+0\/xvsE6YdklcfGXhaAG3+msCj7HC1Rer\/tLuBQExnFq+d\/CW1w7V3SKyzhnjSWRD\/PTX+IpP4dIM88M5q45lBtSVcv4Lycd8tNUSafmd2eMKPOkS+1hnvIElUWlaCQFLxZrUMbZ15cgaVYNPplpDjy7R5nlfIQoNytu2QZfJJObGpQ9Ai0jbftDAOgnGj7G2yw8xi56jxIZVk4C2AUeOp6OQkAhOZKXISqRoyOd0sdstRcHM1cOchc6m3fjMlUD\/xAOSechD3zVud6RNlk9T4CYgGV4OlrHRh8HsUk9RXw329tL8X28ttKS92ls9PIU\/ZArvnCCxbuKBNKf0\/OooyKpIMWb4Wc\/O6QvjV+FbsY7o5YaTcyr1Q3GIis2cRYDaw+uNd2Yk84PIRcVN\/7UBM5atAbqKsM88ayV56XGNPos3379xMt9NzqGkNJswEo2qFLDk30o7vsZamw3x41yk7CflwrD+qkF2HsvQyjYgocJBn6qaico3sZcKE7ZGT7IpL\/003XJ9Q6Uha2jDxDiWfJxcMvd9eXiZ5mFB2jF5bwDfp66L7zzJLgxj0iBKPTbYEBzD1eTWn+qVDi\/YunDDsRvceMdEYKJDJ3QekbAdD6I7MBzeZVcysaYEu\/Uu4sycnD7HoQzgR9CqsDoafwZ\/BZQf+3cewNK7OTNsftusTdiXrpp3I3o3eaTL6L00qSLQfqr4dqPempMXVAmvPxgNglKfzyUZDG2tQeNZ1TXP8RVjxkr6105QNiVlQRf7SSZaAtUaleGn+B8r7Mk28Eq9Ndjz42VcMqLyIlcqPAS7zUj17L4kNeuXTu\/tqVPR75lLtX\/lk7Y68YsscIiFs8z6+b41waIDc4N1h3awsNMjINlbTXup0l92fpJWyXG9zEK44W9kYEAlzfdmr2OtNcdoCJhx873D6CGWUqN\/7EN6P3FxgIpZlREqEfTswldfYHv\/D6nJNQzOzvcASmi8HFKPR1EHl+SNemr15EFemi3tHdJTRRl6cIYPtBJVF09mdQ96zUfZWie3EzGnva8BaI34JVhXZclnp58QCGu1PuPMtOYw\/wDYQ5IeTKyXB8nl+0w8w2ZVWbfATvcWJU\/683b\/g0zMRP+RFg9p7rmGzd066bG+BRcRMkSrCWPuGUsY+gEwDVR1W+o7dIrmTP2T34HxvPPb4iFyoAhUA\/10b7glAueRHKJxfE6XefvkK+hWu8eHeo5aW+3+CdpihyfdcxLTMdAfM2ZIVL6lzKQR7eQjlMZGnR9geOpS9WUWXySaR1w6uAUh4lmZJHWKMpDsSnHemGpp9oyuOKGXKstaYtDBV0xVNDOLbYSMZ\/a8bkrhJe8gF7XFQ82010NUf9C1jG1ScOZ5jPhAdf0d860Bf3sparunTBjlWzeEqyGCSKe6ksvaVz0XNh4OujLEOKffDUb16MTUNgMwQ9xi\/cJG15VIvo7koJqHwhAMbkjcgvz7CprG24mYQYB6WS628PATJDKu82RXRJA6jhZFChKlhnggUbZ28vlwIa0V\/LQQ3RIMg4rjX7sxxmWQpI9vwctgWhjhZREapp3kiUS2HEV033qAz2MsBtC+O0m\/USi+UqSFkJ91xfVHE3D5OCVaucin89jsf1NRszU94ujQNKiZm0HDO\/gchl+38MVQfq00j1\/KkLW+p4uAjf56q41GB\/dfNQvYZ\/mBjMRvI0bZ4cApbVdNiYplpGaGNgwvMcxy23kGLCRbm8qoCOOW7Sim1O4sffaCZO6UjEdzH9JfBoj585RPITh1rbDkMk6M1v52JFjXLpqlOktmfqx1DWWOZqm9eWdxgGybHUmCTEqfGOoXMrkqJvbskUrS9rq\/38pHIYH\/+JnKfINQDFFqS+hkLgc5EuxqlCOAI9x1Sfg4zmW+NhI+TVhqMdSXfn0b0Z9ByEBDDJt7B3P0S+21VZF5xvydqZbnHE8EBCRsne6w4Zv+pv+sPyWd\/vahG5Sw3tU2H31qu+SiHWWMZVn1r4Rv7ERdLfucGlurmEv4ucDXaORH85f7z40tBoI1eoslJHqw7Rc2nOyU3ogY7OmzZsjle0J3CpQOJKsNvlSwCdqSwObllEIq2qUTEpLI++El+usLCg7e8V2auIkNPkaS5LN7YXaB4DZn8NC2wxI4apKDhaamUYEGX272wsdD6he3cRwhPjX2uzWy\/Hqgqbj7kZQo+hphv+gOS2vfzEjlmDJeRXIQ9uBshmmuLPzNuKXx\/bD8S\/I97pzKDCNd4bu8IQisE3BcK1sPqb2Vjq5bgRg99D2B2ITMjjojKBJMq\/g6vrMs1\/RPoGDbinRsCZFXNwhiio8A7rWInQH\/JXc9\/1Jr6z6FL128UfiSvi2+FR8I5QhjlhI3Y74b23IEfan9qh8vWOr65Ej9fY15bUn5s5O\/V40cuKeGnqJ3DPGBir3BH50+h2zAWsDDz7FjuTBTBkPMSsaDKu364KsXdLHs66eLofIBnH3AX8p4\/4IQhqh3X0G7\/3A+JT1lCuQz1yu4B+dNpPh8egGZJTgKzeBUAvTJWZCz5YgMgglxgifHmOlHjAN2GeBNJ5pHU4vH+g1YeW7NBAowjIyS0fPDayMbldk1xhMJA\/vIQ7lz7pSMCOL1OJ82OZXy5sP+ZiOM+9xxwZkiOg49ZXmVeDD9LRMCkFuzmO1vSFnxarIRQFRrFI0y2X3Bh6puXIcg\/bgq1SW\/z4pFtlX1fWqHRagbKpR72xMVZl96h\/tcNKDmuRHHNcbr\/HCJvC4J86TKJWnjzLJioaaF\/AZOWiK6aoa1EVHk+8VgtWKmKvlucGfbym\/q1TxQAWHZpufEE2B43f5+RdCWhggR9J+NfAPhUkO+gODNDQGnGj48T+dkunuY34hvtDZ8f\/ZduOQ1e3FNyDm\/ZgwLcDYijR3KSSfjCsHMw5Au2kvazeltD8qWA+JapqM3CLXPUJYUHOkLBGzUx3hZI3BQ0rrtSt4UQoKoU7cx\/7mobf0KhjQ3ffeZB1\/zxnEgAIkP6eagsEWEEuDoR23Tj8X4gTVDInm9gy0r\/7OPqzO5JmX0vIOYotnEF0HZovtUqZmULH6XtGEtHIjHzMczJA6+vj4ghgGH6b7sSAcfrKNwF79h2i\/LJBTbq6tMWyf6C\/nRSwgvO1sf1qDe9ji015De0l67uOcsWgw64FY0nSWmLo9cYtThPe+UWd9zOA+c8Bioe2Iz4w\/QKllV6T4PUG1WFqsFprR9jX9eNuiJdFapgRDPtiU3wuqJ\/v1\/1leZEdk88JWOmxU6dPFdx0GPYRpEeOvqkMQdCrw+giG1U5fWhH5fb8bY0FSCjo4yiw2JLoSslJQAAbiDt4Q+\/IgmCAEzZEGwnUUv3rWxbvKGM4UQ5itRq493M2s0cSy6JeXG6JodIrnC43RgxRujxYNdLA4uhUA6F4HPFWRN6G\/4LIx7oJLXbbrbSIiz0sofqR+ajyMH4Nn8w8hQMiX3gO5tLtRuWK38TZZbPQdMz\/k1In+is2zxQJ142fRKgQB0hD0mH8P5Jpftk4KSFi20U2bAMbn5h83w1oZcggF2PkE9XNu+DlyQL16Ym33kqnqbOgvuv1jdSP\/iPxMh2zxTh0AnoqAllvmyky0MNqQ6uqSBtBMLmGMUNKPPyBD9N1\/z8RjIU+Y3seL6aaV5DSd0hfk\/WK\/pzZ+Y15W5nOFl\/5LMbM05UuICNt86tnxRiyQe\/FJJoxPZdYOGTOeO2dRQMbIU66tirgXpEIeaf6g9opp62pRNm934PjDEgZkDLQ7xas4pW1qMJ9256NlfaBDT+r66OnYuOyCwMZwU+jDyxV\/zvpg1OPajitlyA1m5FDAPB7Dh+M2Eg6xqxVuqXVnwdDXruzm33mPOD4tBfw2hS+JjnzHRG0RNi8QcwMwywEmVI4+xe3xLvOJ1LgPZmqrYcz830ttUXcnbBxiBFLQ6BB5bjEQYdrxuEBBA==","iv":"a2fdbfe3f16d896fb0972c7d242976c4","s":"3d8355043c146fb0"}
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