Marketing
July 10, 2019
Actress Bonnie Wright appears in the new Prada Re-Nylon video series. Image credit: Prada
By Staff reports
Luxury brands turned to pop culture fixtures and took inspiration from trending social issues as they looked to reach large audiences through engaging video content.
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","iv":"b924b974394d3d4489e4e6c13f7fb060","s":"88153ab907eeba98"}
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