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April 21, 2025
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Software and technology

Top 10 software and technology efforts of H1

July 17, 2017

A Dolce & Gabbana scarf sold by Yoox, as seen in augmented reality. Image credit: Yoox

 

By Jen King

Luxury marketers, long seen as resistant to change, have benefited from the progress made in augmented reality, virtual reality and artificial intelligence during the first half of 2017.

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  1. Prada sails into summer in new campaign
  2. DoDo reintroduces namesake with ‘Nature of Icons’
  3. Mercedes-Benz appoints new US CEO
  4. Acqua di Parma opens doors to Parisian flagship
  5. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  6. Pernod Ricard reports 3pc decline in net sales
  7. American rapper Kendrick Lamar joins Chanel as ambassador
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  10. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
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