Internet
April 19, 2011
By Rachel Lamb
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
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","iv":"0b702ec4c3d05298fdd990a6bddb82b7","s":"c3361746c6a14125"}
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