Internet
April 19, 2011
By Rachel Lamb
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
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","iv":"7b1c576251816ac92d3137f3323e83e1","s":"5ebb8087d816ca52"}
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