Internet
June 27, 2011
By Rachel Lamb
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
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","iv":"d6b67b4db3df572877d9ebd9f2e380e7","s":"bf65be66898a25b4"}
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