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Top 10 social media luxury marketers of 2011

December 28, 2011

 

By Rachel Lamb

It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests, but some marketers are just on another level.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Louis Vuitton goes big with temporary NYC store
  3. Alexandre Arnault named CEO of wines, spirits division at LVMH
  4. Genesis House presents winter light installation
  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. Saint Laurent Paris rebranding effort to settle over time
  9. Burberry overhauls strategy amid rocky interim results
  10. JLR announces all models will soon feature FSC-certified tires
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Alexandre Arnault named CEO of wines, spirits division at LVMH
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