Marketing
July 5, 2018
Audemars Piguet's new Cart Talk series. Image credit: Audemars Piguet
By Danny Parisi
Social media has become the primary means of communication for brands and customers today.
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","iv":"dccfe3ea1cc9c38c63afe36df43c8603","s":"770fefb945376055"}
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