Marketing
July 5, 2018
Audemars Piguet's new Cart Talk series. Image credit: Audemars Piguet
By Danny Parisi
Social media has become the primary means of communication for brands and customers today.
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","iv":"1f132ea8ee8a7f1a8c0742030eaafc35","s":"431f03f39d9a0025"}
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