Marketing
July 9, 2019
Forevermark's new campaign stars real couples. Image credit: Forevermark
By Staff reports
Luxury brands enlisted influencers and user-generated content to better engage consumers and share their brand story through social media.
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","iv":"260ca00ad0ccf0c41b3374d33885324e","s":"1dded140877b622e"}
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