Marketing
April 4, 2019
Valentino worked with an Instagram photographer to showcase its new handbag. Image credit: Valentino
By Staff reports
Luxury brands spoke to the cultural zeitgeist, using social media to weigh in on everything from the Super Bowl to trending hashtags.
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","iv":"acb9012b8ee043f0cff012a6304f236e","s":"999c96923e55f3ac"}
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