Marketing
July 10, 2018
Tod's Band brings together women of varying ages. Image credit: Tod's
By Brielle Jaekel
Omnichannel is vital for retailers and marketers to serve the modern consumer, and luxury brands are taking this to heart.
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","iv":"0949e5948833a1444f11bb9ec79ddec1","s":"eda5d486e140bb6e"}
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