Marketing
July 10, 2018
Tod's Band brings together women of varying ages. Image credit: Tod's
By Brielle Jaekel
Omnichannel is vital for retailers and marketers to serve the modern consumer, and luxury brands are taking this to heart.
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oadtMs\/9l\/6N01A\/4nTTlX5MhB0lFTuKPEz5gznWcXBOYLjNU9XNEf0SK4aOGq41YPsxSr072lU+nj8dQQgwvJ0mPOJu0DyroxLOYhxJNMNW++3ZmaLPk+zuMKxnhD68UOO60tDYF0adARlxiEQMyp5Mn2u8lVXj1swXFwmnFQmpWg5S2O0rNo2W9gkGuQjnImGLDcOkBqDpAJMF+Nsm\/zZsiEDrZW7MsPC21yEMnPaPHoYR+tvWnof6eqkZ3o5s4ENNtd6FKn2HpkkhVjAT4q03bE04KcmGkmVSe22+oLqlWEZFMuwYEO5PFepLZEE0UnvZnl7ygFfMQ65YnFWEtVPu8CQ1vr34bgBsMHmRmvlXWiqffHKC+zxrQSwxjJ76v\/iiAbfA+mAWqiG+N8hFnW0Q5Qd3EEwzjE2XorkOoldxLuLncALwL0wAm8kkkzjMqJ\/rFXS20uE7MyYXQVy7PiuZaX752bT7RvRJeNeuC3XjNoZ8O8uc3mbdEJ8Xv\/PbliFx47UCKnF92KGp\/P9k8niBR4EGCiYQjgz9dqwKcmgGS0aY\/oNO3mGlMXNFV8EzVTExEHpqYN1CRdhFw\/QxaAnl0h\/2W9xoLIehr8X41G\/Ghz06EoGL81mCcinSEdJMidL5kTgqzaHxbUcWTrQRO5nmPUo6qMHpvz8zGT+qnpNnUghrLe9jWLvs5r7qyxlbFb0\/wzMqyQzRCyBckz8InF8egceHAd7HBgcxz0rxcAjeH5TQkThbYiv90\/r57v8pr9ZezTvO+4dwqUFFUwcmpZ7KsZXFpBgB6yoEpRZS5HC\/wz1ukqp2goHxfxztwHdHITw3sQce5eJSnNJOz6B05X15eqbyny9uLmFBArqhYYUFgvJTK1CDuCPotuZ7yI27K526VZOytrAqTybgRTy0OgvIV9JA6oSCYIZE5TH+B05iEr\/wlgsWNhBW73kPUXrv\/+QunhKn2mk9wkEtHWSJslaCxvSaDUbph5TQHRXhkofuodI6LmWG0jpAaVcUUNNN9i8PESgkobJpIUGoRrK+X2gFjcjBXrf+bY4nclYifZuw4W59MqtZfVN0Htjq1oVVKZP28WdaFmMHm1LHwRQZbFS8BrFozmAXbUwG9YaV4ruTCubdst9c0RqOqz4q1IsdAl0n74dGM0\/mM\/9edpg1M4axHYqvLjDqrpVcYFGWmy9W3eA2zl4pQyLTEcDUiDaKBxbxoIIpGjl1jwvYm\/pXz1\/ie7oQBep3jDDNkwSR7QM6pF+L7sF1D9RgwjeD3xLmdL++chHsZHz2PZr4RkqXBXW1Kxu4XGP1lKpmkl3UWeZ\/pTiEfcZDFjNSoOo12vOnRJ3vArJWDLuso6Bm1Q1vISI72UwP0N4ykzLufUYgLTpQ6BjbVZ\/\/Y4BQ2EUpZizXKK9496BFHwOQMEcPjTRIPAMrU6SiOcReUENcAbD9RjUhdyLqBkY8RxmfyqL+1aVCTi4FU9Q89FElxGQGiE6BFZepCdjIKaNnUxuCs3\/o2Vpm\/RrzX+PIxAhcackCRM8D3h8USW0LS\/6LS0ClOLGceI+AIB7MJBblMo86fGDp1+54X8tVE7FJdoCDqaNi1HujBXbNmVQt4DWpljDZftTiWTq3mtkYrNmZMZh52TL9v5fJMP4sWhngnfApz8wkR9mRAq9is2Xyxm8a6BHr9qe0ar7j9FDyvNcxnHfobcTYww4KaG+kheIEaIRgdbNbY1lgFzxk5g8\/OUnELFSnB5SWrKXPb9i5qNk7vv53oUJOWLBcxrZaku7BznG\/xlaXFkbu47nmLZUQ38ASmIsibJGpLTjctaIwL1PyrDkuTCuVOs2xuG0j5ZrAoHHb1IpMvtqWfbbxsvJfOvWpoSGPxah12BH9i+UuSCSbAG1qFNphlHBzX+u+fJaYkva0Xt8ZL2DLbuYTOiuk8GLgaVC3GTfxf9e1IGCv+jxcViNYzHa1rDa1Y3TgxtONiuwykY7cTIzDnnFHQCaATTqa+rxigIpxVBGZKrFZDTHTBMi7iDmLRSXre5I+fBefkyeChVz8cp9Ki85WaMhnYoLPKdPuGXWW5kBP2AWQohPVxCFnxtD+8Ugj4M3m4z0kMQT2dn1iTzbxlj3xB222Tw54Pl9xhGF4QXIycZy\/H8PR1e6h5jAemFpW3T5cdB8euXSGlO+A50gNmyu5SuEpIa2aFXgJeJQBi\/ozl0yGpo7lt64L7andnr0LKLtbuDqCN+5I9ZfplxHIlW\/hwFCvUNEr4\/NoJPM5HPMX\/yLmMg9386xZjYXcV4oYYZMGsyA4TDWRwmii\/Cs59rcV7zwXfoRNAV3173+jn2E45xRZ\/gI4blAp23hu9NLEVQ7OYOdkdl6o1Adv4\/mUxGeon3JLitCBAy6gaDq+YwSPGAGRo4Ugfv1AkVnggEW1wYWz9dAEaB4BG6JG3gp2rZ1Hf7ePIbKg3tJeag8FN9VYBxY0aKbozb5QuDY86z16Err0a3oxamYjRusx5m32V\/8CzEOiQPVLPVCi64YVs\/wryLNlpMyelse3REWuWcLxwcZjS9LKVRi+UaSL6rlZMKuscd27EbixFq5midGTJ+zmkSFOAIY0Y2WJQXb1YL0EKwR9G07oMoOauYiuLgLu1kSOyrZpqBDU6CIdWawR7UVlPFBxHyP7yRbufhzBP3JRmwJWGhLgG7L7PPmI4Gc9HUJrTSEtua\/h0f0xK6jTS3LjntyIz2qahWQzg5Njg3ulr33T4JYX6JuG4iBg8JzNrid5hWMS0XK9ekcovSEcXb+jzHVPFITuW1N3K5ibvLnnxQSfWioMNqVDxUCkLKQd6ElPc3BRoDVXaTVPcmSqkzdEnryzyzu9INXaxvrQvDfIa4sJEYEPA1X2LhOJAMnzUayQL\/ttbAxBeLMn0E\/XHcmQTPKpOI4nSl0agtLPpVUaVklpLxvZwVMDaYj4KSGkzDdTBrbjJqacMwGd18RCMqw64\/xv\/NS0x7EE4zYKz\/vsmxl9YL1Z8tg3uoBlDOFvGgNt1b9OnyKorrTM0HGEa\/MGtHBItCILvOIVwYC0Q6Ew6d4mFOU3bYef3dFXoui3W6AL0lNT3JfP0eVBiaSlwqHhXJjXg47aJM5hWHerx1ZkqckJkVG7gVX+dOUUhDXcnf+8xrR\/le+HcgyCJ0Nx4ddf7+BBwxW8\/3Xg8tULMZZV4\/oxg6zJMXGxZrBXpw4dQDnwq+3eAb6cM+VD+ZVt+Vm4X06jcnIZLVA\/xdJlSWYR2FLyPjSw5xXTzH9NSvbcq1gj2ktHz2\/ym9BFN+IlYslnUC1thwCQqZUK0Xu8dmyv2ThZFch\/pfCfGcao1Brx7tW7EvDgzwA4Nr3zYB1FOERUCqGoennxBiWfv4ZbVfU4D4KzSF2madBVUivjem+UxT4\/Lpy0adQF3ye4985yCwb9UVj9679irHizThZOzqfKg4Mi2StCYrPVHLbhpU2MrVLoOruKG4cHyNf58xH7PeGn9+EIq\/sq4Nxrh\/pAQqdr0oDrr6mo4Yn3hwUL9H8bbewScSvaeS1Hix1XhVNuz8YrD4lOBel6IpuisZrELSjQCEHuirxe0Av21Dn1LJJ9HUpmTnMKjVX7IKCtM5ofsWv\/cV2DjIkQbAnEBcgQKAVCivp8LZTlKRLkyEmKMX9ckVtPlo3tI7a97+Ts6e5apomASz3z\/7kVBzysEq3GWBR+AJxnK\/yPnNMt6anO5Etcy8\/WJBXGfsqfK5Atn8FX7V0BpjFZ8uVDnjKk9QJAa+E3X0mCnf3XPPppgBf2f1sMgjnzVgqiWuS\/buMXI0AIO7e+yKji+4FmhpPyVdHCYAi+y8kH7C5\/zPmv6Hz\/hCH3ThOrhkvFlvrP207l2I1YQkglOb7cZDb\/zBqOhXq9CxodTiupVsLEVW9uz80MlfXJG4Pqho8BVTtrjYtm72n7zG8LXq59qWfqZey1wQ2OvwJC8ZbfyYusyalcZRiDRsFGLMgWF1HLmtcpGDVgbAqra5saYBsG9mwN3+pNEturTNI5r3zAiW69\/kZVJvAj5bNDymkh9PfIYJAnLX0S4sLWXYAHHq9Pai7VH3eS71hLwbe4waE3safIXz5Ic\/NpVDnY\/6FY2nwNcVhiywzXLCO3BQfXaPuqysTX27aQy9+HCfQPPqsJRXEmPc38dOEEoKrlqb5VToe3xX8qRQWeP7B3IDH7duC\/uxSAFZj2OsD2K5xaOZVFvghwPsDB9DZVGTAXTb8O4kvWmVfsK3ro4gjkK\/vh+e9e4NecDqA24K6PLfBsRwdeJHWAl2EvBpFgqLfBxjNAZeotHkS2UcYDzBBFA+DS0GALCS8w\/uCTQm4IbDbXqyFRmTkgk4xYhQAEiT1CI52309\/JpAIxusc1Zy8qfpOWByc42h8yq3owfBmOVcbOy7iju3Dg4zyh8P0ZVPIecoFg7rqDpQVIdUPyqZzfzGSKhVCXgc\/d\/0sphjEewLfrloVBP\/K0b1cshkR3XljfHQS1U4N5ghXbcA5mc40WTUqXrnHdhJ9G10WZUH0wO7wvSmKFF2InKKLQNi8ADDTuy7PIjez8uewfLHMHylx6CGn1CAudyc7z0DGSGvxcSQAoS8dcMSmHljJmHF9HshJDDe1LQzBWxodcdCHeiZwVai2adctF2kTTEmfd8x39XBxFXIuNb91FtCADsmAHOEc2xLf0AsvTuc094WvPmD\/5ZO4RLEaz7mtbwOsVFpSXDPQxqli6YvFVCZGo4OempRG6i0GqcPWoUjIjse\/eItQl81JO7e\/9YnSRjfmJD\/TdmhXXujtuWRCFkFlVUXqALM\/JPa6AHMJ0sLD4C6DlEyz9U1t3MLrFzqCRvQ\/AudTxc6paSe\/Xo2sM8NVu5iK2ZUj8\/apyXeLnYw3B+iEtty9efQu1JxirgkwdDVNADIivx5qfaHQmeoUkR7EoUrU3sXKAJBGCNgrGnaBSAvRNQ1EiFOZYXknLc4MK6GyGoNZ6BSzj\/W9zMF1oaOFWAe7a0PYOx5OpIFkPUT60uO5QE5Idfo1+CrDjtrS5hQ5nBzaCM\/YephjcX9rhM5zIMx3Kbwc6xDz8eJrB0mM4nmK0f5tkKzgIf1O6\/BMTcqltuHDojdm3X9qEEaHsUdMGs1U4FNqMm8+U4y8vf+dvq127c6PyLkhM7A85AJ18JijtHhKu8UnE9VUl7zIAFBBd4k9V6Dh4BbpzyDBCs+zsVxdvPRwnGvoLLmi603\/oMmOd2oNQ13r0bCTbWmpT9qqVySqMNrsnCPGiU1sYQ2Y9XQR\/akj4QeWivrwyB3z+9904JOtEniJOVsqRyf7GNyEqXV49wPylkbRho41NN6UnnlpwPmQmELBYkRLABmMRYcpFvwykSnBJx4hdVyaSDr\/PlYEiSKcvwYT295zPUZhMAxFw907gmApX9ObSrfdZXijG\/qOviFx\/cDE3PTcMLuN\/NbhKFwd6rjFX5lE7nGBGs7aUoCvP778uPibHFt6xxXDzw6sW7+HJVUjmRUFlubyo2Bxj\/gUPg1DVAn0DRs8oaNha8umzpbOrj1KKCYzXw3Lx00ZtZan5lJmpwtIZKHlB60o02gIjmlqFluur9M2m97uTLMPruDhWuXSSgyUXJtqv7kFSDVJeMq\/DKMc7dNA0zN8k7YyPSCz1GA63wevmw399XWmYz0+D3Rpj4x3lhbnvzqEXuH6sLW4NmjyTe5SIuhWyUNgpHfmhAxNP0O2vbF9Ykd3C\/rt7BGboKdlP5Clw5MuGbi5hoOvEPPP\/eEWfZHmSrGg4eps57XYNI0RTmjEoIF\/kiLyHA250LP9xLjfA68xNs9bkmTKBMPJoyeCzihU1FktyDGkuUnVbRuJiXiboveFqywW9F1r4CUHdJ9c\/k7mPrJ6Hr3Les1NHbJMaCduPf45bJTG2vscLBWoPMkHzhzDpxI8uJVLqSwKnJvy5Ud96qE+WTwPbGPO7sLhdxg5Gtj6dIjLWmEzi\/AY71PpVD4v6JiA2OVe5XgPF15jY6e9TaTTAw6WyQO1s4wY47YzrQ+HBLbZavzXCqON\/xp7CxrsuXLPmPZu+Gtu1pCqEL86uTvyPZ1Zdc4tzo\/HxL\/+lpu4GpZgtw526vS2gtyigoSa82rOfwyxesBzjBk+377d7bYNWDFb8Z541a60L3HtvkOA3UXPhFfARz0MC+EutCE0d8zDUCKKckOnsKVGI5E2jF67sracnolKRC\/8PxeVItbdzxE8bJ0Ai721OKCJX0Q9hO5jsSwonSI8ojfNtboeZrWHlslhyknhl+8eHgoctx8eE7r5UuGfeQCjHvvQQ\/U\/CvEPNvDSTAVexUUvOTraUmRcQiAt0ea5Nh9zEH67dqbsCIuzBhjzuJhjU7L\/ptCdNDESVVaAdkBkrk4enXeWOp9YUyLEjsugpFaHqAYW\/dQ+P8X7haWD\/+VjoOcTlcjXQWVOpmzaoNGORxtlsulL0aObENkxFgVvhyx\/GjlUHZPQG0we4iQgcC6oOIw\/5ac8gEo1UMCT7NYPGfzsz0huxK15Z0pgvSv5tXUcOj8c3AauhbAtJLVht5XfA+X7fbTS0Uwg+57iIxngCt2LWQzm\/f9WE43RqaNgEWh2nb9E1RkS0N50YJ3kY3XM6+G2naTxbLW41SdZNBHBq+oxi8yqzmxV37e8IyqiZnv\/kF2nqRsWDSJuDYqG2ecBSh6HQQcFX7LStI1nKf9eH+Nkda6TyVBUf+Lc0p02FQwNHkmzk1O1F9cFI4Pk67oo4BrWerE0hHWehgXSji\/cOOyga7Kv5A8E9Wcg7OZIS4hELwvaCXtW30TBN5mLviUi4fSKPoq2qoHDh8P9Cpi8arAFqUdoWiRWtJqfZBbhMSDiyVyFq\/cVXei6jEwt8u370dk6kUmdsscKsYJ5rd7xkvgtuGNM0IvrLBC0J\/nM5SxSDmRB3LXzkd0qYRLoPNa5\/FBjpqtlPzzNKf58womCt1QjGZmlExMB1Vhl7HbAyeOkd8tvwytxIMqynLuzo86GVuTdTUBH4yi0btLc7NUpiebdPaA+\/wa3pxq+DdbWIFzf\/Dxhhgh1GUKh4QlpjtY3Bub5Aiy0jFWusXVjibxGIPwyBNSMNGURjDhYGq83ZG2uxopr43ZTEvllFl6siZRjXjgs4xvx217l5lkz8cPx1PynsvljBTTKXxnfaP0R\/O7LoKsS05JW3VWrczJtHB\/WreniX2jMXsOUPrvZ02jrC+giRB0KbxHmOMkYwwKFKrILvb7hFclf0ADAGM3tnjvhkpZAR8B1L6iRMnVRNYjS2b\/Qr5lgGGEcffjqXuK4Be9YwXFLALGIsLGMIXDO6eYHBSeCZiSC7LZhpzR+B+viRystf7Ujep2ZnNVzpWGSk4Ya8lwilk8Nu3CrDknkp1aNLJRN75k4daKyig8z2TNaxT1kx89OocmQwzvhGeYGMcbchcryoqqRgX3f1ixyWyGnjyvzsV2zquIhAaDuL\/qKvyxsxdvsGX\/DAeHwNBSHUdE8pCHNQyksSXxLTqn+8jcSQX9MlOEyuV8Gf+qzJy6BPXugV5oeoP7ph6KVRghibDd0oo1GNldFDc90ErBnQu\/bYVwAq+cY9B8sSyuYIOo4MulBpT87B1wP4UepeZGoKw90K7cMAhfst57O1X8pKvCFNQy+lMNeWP+\/6dwMd026DIJl76hDuV+Fp3rAJZEsXgKcn\/KzOF+YycZ7GbVlD0T94LF1KQn+sP1pErAIDmk50SbI3uPnPLq5kzZZ0olkN4sga0c\/2v\/YGnraCULohKKjZsc2pO7T8bwWOgCTzD5FieBR1pq1LCQ3GNlUvtvI9QzFn6OKO347xyijb4fHJ4LiFu6NvR4EQVqA+sHLfygg8NU8psk6Egg0026XPfMeassfKvS+Utp5tgGpq1Nr+8H45BFw4U96gjvBnNI6pzpTTs0Bos\/BK\/vjJDsE8H8GCy9iT2DAef+Fu\/j\/kHnxaTRpHAaGYPse8XTA6dmgOfalu9DbaKa6AerjSwvP\/DerY1YrAh+hUCVtUpbkDuTjgL9WO32Vp2UCXFC6h8xhHj7HXz1Z5GQ\/GyJizu9OPsd+ppQoQaVkGg61DyE2obv4MurskiCEzkYVnyz2vqUIoNxunRs5Ad9S\/JAu2c1z+0R\/OfQpJCTSi1DI3D+4JoQsoqBZnrppEwOJhuSueYD4lxpnhx1YczkJZZot\/kEAINRsoZUjd9MR7ZGS4Li2uEnzVFm+TM9vhQBFp8IguGupCiyPZpVUjdQI8gD6T\/N9tMrD9A8LgzmeZR4RvyEUQ36wDh5xbTvFC+dMJ493BteBWgWTBeW8zJQxvkGZAKQBGNw260AHhWjAG9jrDSS6l\/zLYzD+J6mLk+pnv3rOKZwk15sYfsgn8Vzm1e+Gy9gVC\/1TZ9um5NBMyDjselFK3W9g8rciY14LU+WPr4zhV5pQ4KAmn9LSZm5buRxZhJPT4C8lzUwskT2ZYJbSbyAHMJvuT8CTf+NuCLk4fE1M\/LNiBnA\/tbgPEj6bg4m1k4QDna678z\/r5Zb8x\/S\/mnlUdXftcqc6WkaQSjosdTjJT43P2e5pb7RW5pmb1o+4eC5\/gQ1FE0V4AbNVyEflod+b66tYbyN4CM2oojGYZ1MVc4X9crQ734zVNd8Uzd4suFgXB7738gr5k1zVQ1urHhXMheA9Hyprr4JLG0qBa1GZ9GzyePwtcMSXJkZqMehl4+WDHvLXyfKKFL\/HAzAatOsCbNVgVjFBWIGr3qWTEmZNMR5h\/b+a35uL2iyqsWLLlfamNXhOc32ociVRiOnj2qbWgIzd0oBCGOmRKf7Z1BEQFgnkBeJr39IAS9uAXqZExq0N\/VD1z0JXXzr4wL0AsORCz6zMuOAr4x4C0+ofow2nHEQg7Zn0lBJ7jOp1jETAjC+jw1OK3k\/FgHnRDl6M640Rvwqc0F8+V+cO3AjgcpdiiOcBGEFOpDvSJFOuL81YWOIYnakkHg08dId8zQw2vr\/Rta6de+w0c3d1fTTRuJf9EtVHb0bugO25GDIoOxsAlP\/1RlUlKVq3cdQx8uF4y0aOC4pANrCnyPSUE1AGxDxH1PK8cm4w0Tjrmgt\/L6HAmZ2OvO+WXNX4nEsWgCLERZGSDRUiKCvdZgvygPE9nif9AsJA\/xP91SQpaqgbb9omByN6jcQD7VLHhn40RQWYmL5TvRnUgCg01YnCo4Sk8lDysxp85BJmOZ2Y0HeHvT0oRfWHq70zZZrAFCOo317zSCaqDH5XySbwzsS1EJ3DVDUcU2PcGaW6KIHz+HsyVkj02oKJfhxlAAspM9NOuY6Oh12XW8JYqak7H8ilff8khCxfAMJTcSdLz7LY4a19MvrPXcPDjMHR7U8NrzUJQijkA92N9IQeugkGa7YLebcwtC3bfRfOlOyVU5iYvx03FUUL\/8QuFs8aZpVAGPgHZiSw19TaEC66wnSz6pMe1NHqbrCvx2nWWR9g6Q0W9n\/HUq8J8lwH2826SjYp2kMqf7NP+FK\/o1wjlk1NUEVTCUsipl7Ug0GI2S3UsKJR0sZe\/jz\/W45s668OlCKkCS5+prQYjpX13FJssm+V0yW20CtpSelP0scKW3XZF2iQh32BWoRSmOY3kLw=","iv":"22cf0d593bd9995851007bde8e04b502","s":"be9163ba7bb95807"}
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