Marketing
July 10, 2018
Tod's Band brings together women of varying ages. Image credit: Tod's
By Brielle Jaekel
Omnichannel is vital for retailers and marketers to serve the modern consumer, and luxury brands are taking this to heart.
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","iv":"e2184ec27070dddcf2ab96dbace72222","s":"fa79f649c2b8c638"}
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