Marketing
April 6, 2018
Barneys' VR experience with Martha Graham. Image credit: Barneys New York
By Sarah Jones
Physical brand experiences today rarely exist in a bubble, with digital content and social media expanding the impact of marketing efforts.
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","iv":"2ddcef5cc4d4ca0e3dcbf2fafcc0a7a8","s":"ed09b39d5cdd605f"}
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