Marketing
December 27, 2018
Chanel continues to incorporate digital tactics to in-store experiences. Image credit: Chanel
By Staff reports
Luxury brands' campaigns today are rarely centered on a single channel as they work to reach consumers who are adept at constantly using multiple platforms.
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","iv":"b4430c147809fe0c74aba3a3eb62d831","s":"2a24a2e1873ebee4"}
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