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Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Quarterly sales down at Versace, Jimmy Choo
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Multichannel

Top 10 multichannel efforts of Q3

October 20, 2017

Katy Perry was photographed by Steven Klein for W magazine, September 2017. Image courtesy of W magazine

 

By Jen King

Due to the availability of numerous platforms and consumers’ increased desire for experiential marketing, multichannel concepts reign as go-to methods to engage potential luxury buyers.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Quarterly sales down at Versace, Jimmy Choo
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