Luxury Daily
The authority in luxury news.
Dec. 31, 2024
  1. Saks Global completes Neiman Marcus acquisition
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. The art of subtlety: ‘Solving’ the luxury market’s slump
  4. Kimpton Hotels to unveil hotel, branded residences in Mexico
  5. The 1916 Company invests in jewelry vertical  
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Maserati unleashes anniversary activations worldwide
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Swarovski aims at top markets with fall/winter campaign
  10. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
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Marketing

Top 10 multichannel efforts of Q3 2018

October 10, 2018

Jaguar worked with Dua Lipa on a remixed song. Image credit: Jaguar

 

By Staff reports

Luxury brands' campaigns today are hardly ever centered on a single channel, as consumers' fragmented content consumption habits necessitate a cross-platform approach.

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  1. Saks Global completes Neiman Marcus acquisition
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. The art of subtlety: ‘Solving’ the luxury market’s slump
  4. Kimpton Hotels to unveil hotel, branded residences in Mexico
  5. The 1916 Company invests in jewelry vertical  
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Maserati unleashes anniversary activations worldwide
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Swarovski aims at top markets with fall/winter campaign
  10. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
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RECENT ARTICLES
Kimpton Hotels to unveil hotel, branded residences in Mexico
The 1916 Company invests in jewelry vertical  
Saks Global completes Neiman Marcus acquisition

Veuve Clicquot talks Champagne etiquette in digital content
The art of subtlety: ‘Solving’ the luxury market’s slump
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