Marketing
April 7, 2017
Sotheby's Masters of Surrealism exhibit, photo by Ian Gavan
By Brielle Jaekel
Digital technology is helping create a seamless experience for consumers across all platforms, and luxury marketers are increasingly coming up with new and unique methods of bridging that gap.
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","iv":"bde8080e38105343cc9102de0a85db8f","s":"fbdfca56605b2a06"}
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