Luxury Daily
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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Global millionaire count to increase significantly by 2027: Agility
  7. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Bentley launches unisex, sustainable scent
  10. Kering highlights sustainability at 39th annual Hyères Festival
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Multichannel

Top 10 multichannel campaigns of Q1

April 16, 2012

 

By Tricia Carr

Cartier, Jaguar and Lexus were among the key luxury marketers that used multichannel campaigns last quarter to extend the reach of their efforts that crossed traditional and digital placements.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Global millionaire count to increase significantly by 2027: Agility
  7. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Bentley launches unisex, sustainable scent
  10. Kering highlights sustainability at 39th annual Hyères Festival
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