Marketing
July 3, 2018
Tiffany celebrates a first with multichannel campaign and Elle Phanning debut. Image credit: Tiffany.
By Brielle Jaekel
Mobile has been a driving force within the digital revolution for marketers and retailers, opening many doors for innovation in the luxury world.
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","iv":"9a9784180726990052dfaa9f90fe69de","s":"68c69b5cdf465fe1"}
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