Marketing
July 3, 2018
Tiffany celebrates a first with multichannel campaign and Elle Phanning debut. Image credit: Tiffany.
By Brielle Jaekel
Mobile has been a driving force within the digital revolution for marketers and retailers, opening many doors for innovation in the luxury world.
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","iv":"cd9dea261eaa9b3a92c8bee5cb90eb29","s":"5f82694723610d10"}
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