Marketing
October 10, 2017
Tiffany started a love note conversation using the hashtag #TiffanyLoveNote. Image credit: Tiffany & Co.
By Brielle Jaekel
Social media is a vital tool that luxury marketers are learning to weave into campaigns for greater visibility and interactive capability.
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","iv":"b4d39391e50587635e9d8f4561f59510","s":"2b12f34b9743810b"}
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