Marketing
October 10, 2017
Tiffany started a love note conversation using the hashtag #TiffanyLoveNote. Image credit: Tiffany & Co.
By Brielle Jaekel
Social media is a vital tool that luxury marketers are learning to weave into campaigns for greater visibility and interactive capability.
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","iv":"ad38b7f20b1ab7edc97d7fbfb4b6cfbb","s":"7f8f6453f7cfe5e7"}
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