Marketing
July 27, 2017
Staz Lindes for YSL Beauty. Image credit: YSL Beauty
By Brielle Jaekel
Social media remains a mainstay within the successful marketing campaigns of luxury brands looking to connect with today's consumers.
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","iv":"799637c72d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