Marketing
October 13, 2017
Chloé brand profile on GPS Radar. Image courtesy of GPS Radar
By Jen King
As mobile becomes essential to daily life, luxury brand marketers have worked to incorporate touch points that leverage functionality and engagement to reach affluent consumers.
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","iv":"3a6ae169510d62b9f5f1ac8f5a897674","s":"5616b34a6b43d2b1"}
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