Marketing
October 13, 2017
Chloé brand profile on GPS Radar. Image courtesy of GPS Radar
By Jen King
As mobile becomes essential to daily life, luxury brand marketers have worked to incorporate touch points that leverage functionality and engagement to reach affluent consumers.
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","iv":"67ca72360ef217c36741eeb48788994c","s":"514d4be85f6eab75"}
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