Marketing
July 25, 2017
Sephora Virtual Artist Looks. Image courtesy of Sephora
By Danny Parisi
Mobile has become a ubiquitous part of consumers' lives and in the marketing departments of luxury brands around the world.
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","iv":"9d77e0d3a2eadc3c971f02b50a1a1fbb","s":"b51be29bfe6e27ec"}
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