Fragrance and personal care
July 12, 2018
Guerlain's Rouge G comes in 450 different combinations. Image courtesy of Guerlain
By Brielle Jaekel
During the first half of 2018, multichannel strategies and digital tools have provided beauty marketers with the tools to connect with consumers on a much more personal level.
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1aqseej6pbFpOQ13lc9Z2clp0sFtKz3jkn3A0yVnfqquEuTeSa1Q2tlxAavRq3PRFdjiLrO9kOvlBpyWZayb5zoFdBE521RKHCvl9+8F8jEIemHy5DymZquAg4vV5OGqx6kM7bfV4CAAc5EokYKNgTbjhmb76XRI5pZqkOe6YoojeYKp8QYFdeCjlrDvPJ46oVSdqqAtcU4sEaDdm2BzLvnw75QSK+vBHm7SdJffhiEkvLHgPRnKxbYjHVnE\/3rdajlKk\/ePr75Wa28YkIhsG5lm98XQTz8OnpUqBi9oweWwv4LN2dxNbAOj6xTrxhusn4A1EGo2YKxZfIubbkjpyTEBcePmsHekp6CmywrnNMJZ+4mh9ljQEYsds\/BQ0Psd\/AaLYFAEWma1iBtNaAFGFx9be\/pPgmKbETP25ttoyx0HKFu22h254xSvRCkkF58WXbeMKEPpJApWjdUlrrjx8YaG+sZFlftIvcOGC2dAgb08aPvvVdhbnqwd60DqpUAxiD9NC4y3LTElkBJGCJp6r2EMriMZHUuIzm+tOcNtLgpuXHxOM8ZMClFdLO\/xNLcQZWqpj5zGRdJ45FwzjtqsO74px4LXgz3GF30GZzq4kVtWi4rNVZzeeHnZ72EBSl+lij\/uTXbaS9HKogMZtdUNN4DzCYHwi2bQ+lgecOZsOZjwECC3sJRo179H4W5j2uoXMvO9x1ugtjCTafbecoobCU389Wtcffr3RoFuguZztZaIUmgPnlTNlATbqlGpq3STSUFp5CIZLpkOSoi42WkwDkmHeIeqYJGevj\/kBC0ovBElzMw\/5S8eQpFQ0P4cqRx4pFyLkD3diIo\/8T6sUctBOP+hgszC3K3EbpQN7xQeVyd4WezQ\/Z9NFHp8Co\/XkC9ANi7\/9EOuR4So0NFixnanGk4GJgUvRshAGZneyeSqCkikNeGVo\/sRJX8vm6oOu+ja7v+waQKUd7gEezkDlFfWvsHUajCsGvo1aI+1IWW6caghnS2meD8tuwoLyV37mtT4TxG22uykZeM+M+oL835io3daMXZpyvOhpfk7ttxUOFHvhfbscNUT4lCNCHwppmQ+v+5rAxCsiG8fppK5\/vB95U7qdfcBC7l4fFDxMuUWwvXywL+zvKTP9Q1cMCUjrq1PqwbJtLj4\/HksMjmrs3tDheIu+IW4IXlkZd8cVJxfmx4fbj2YyznCdRGTAd8yq6FZxIKp1OLq7jfdcobPFVacZgu3W1PJkdMJUzq3kFMYOGDA4uNqNlqGo\/2ZMnXBpJI3DM4hP4Gj2IwzMS8jNijEr12pRDtX7ZIOdS2vTGRL2JDNh2PKYuP5Yr28w4GutI1ntm9jbZTGsyPMNLuzfUi7GTt7dHdvPtfb5fG3C\/\/6xgNVuA5BOH7aVFRY69wWbLVAoBboETdTwETrccIQ8Enqj6zkEq5LUOaQA+by9KLJAxgYagwOjzo3+E4uwFQUiWg66obCx\/tr1fytDnFg7VsGZCuW0d0YH7e3HiSUZb0tKO4tcHYijB2f4KVkdl6JZwGqi0cf4fGly2iAimlZWbVkeyheH5hsWgViB8rbcuaaxknmD\/4UBGdITCRLSmKzW+Z5bztI7aDIi2\/QQj9RfAJssDeVFSJ3+H0MOzz46ohUKu\/w4W85hTAYUtArldgiS9mJw5sO5BGR3JuU1Qa4laVGF+DQmMZFg8MnKbFzuZjYLVCeIKti1a4Zb54pmBXi49T+SIWa3YP03srAO\/L8fsPjV4MFUDZkw5ww0zZWM0qgBWSCcm6tA0Ob9hZGKBDMEXTrf5b9WbZMXooGmzu5c8FKCA0fM7EWQP2jqC28+Ivo12q+9ArkKn8gefwv51hhWddMXwYrvoKsO7tGvOispbZTVsdzXnbAPxhNze2CFb77xu59UR\/HMwEmFfjHlgstxAXK\/hHsfDPHECPOCA4KjD9O\/degp94usyD2yoSoKBitQFku\/DUcgs9ArpGHWTl71b6pVwZxiunyaRkjg61aS4EbIv6fEWSeo5tZcieeNI6BeKDNTlv80eq9syfAgcjbwrA1f2ahRgY\/0w2\/5HFRW45mjYXYn8c1Bg4CfIQzxdzhlxmTGOEGFitOfEFmiMnd0aIi6HLnhOm1YoQaQRvZCrUlbg+j19h96wANLaAVBCZ155d8MKSSS8Igt7oxhSLh2DS9xJPzKT2jc3yFjRyH4mJbs3Qsyi0DJFK2gapO2bHzTSbdedZbqExt6qg+YDR1Q4tlK3zWdqiS53KxMtClNHRzplwFcphDn6JT+F4vrGC9k7mycOeqwWsEkgDuct\/sfDqTohS6gG56MbMDYBJIqsuZmtUvx31wLnKa3EeA66oKu3VAQbeOGEaF6AOk2\/gqZBpSLtmZTyR96agUDJTztRrDpwjOv1f9zXaQZ1BghqreYStfPz9Gp7jcIT2ES6xDAJiRCE6AMClJqKou+Ok3uYsXoMB2zev1A3lsUQtdD56zoiuOI0WymUZEvbjFwi6GrKutn9YITN0k1R+gXAgrorR7lzYGPw168UWD5HGiCM6bOtavXPYCGaf5eV44kfa0yq3aiV8h87aTOIcueMKXt2XRX\/5jkLRxmWuCQirFCui55IMa8hHy1EIskXKz0RPUIakoWUWP9gYQQ+FaCFoJnS1HzUBiVy25voOCBeZIUrUVLUR+sCe78lQ2Ck1f2bHdBGmb3MjEUX04n0tUe2OTePt60bCYUt+Pf0Wgs19\/yNG5FFl9v+PV8sowpKPy9ctKIBPNY\/VAIQ3Z95mZrxA7UU\/jJgfPQ6ke+41KZ39V77+Va5YzaqhwS8MTBOkjp44X+J5OitjCHFX6nE+oU0vl1GYBmRD5928TXqJNb0g7jMmAlidMufGJ+EJAMAxw8xfKhygHOTvpxGha0v4tBabwm41uwkkdJqPGtuyu8gZrzwuXdBS3MGGxB2aHoIeGjYD5UOxfbIO5UJnM9gMgh+EIklAec7GleePMa\/qOZCIJFC7VbhDcDm+E\/FzjOOvxb0p0XC3QvxoezySQSN\/ZQviVfOdI06UDp17moN+QENsrW9hnj0Hs+0xboOcjsXX7vsi7D8oJ9mvZ2x6NxPuG2DBWwKVctv+mOa0yCAtpN6rWCL6\/qghCwJsGamNMH\/DUjM8\/32Gy\/qtaHgZ76rtz0vInJScD7QA9VfyhtDJYl7fv0LrSIb3YXicSLCj68Cm\/r1UISh4vt6K2LXV+y+E6hazPSuVgdOvJekuId\/10ssyS286A+9zj2yL6y3h5bxayVVwO6LCc7I+Uj8p7yLlasZF1gXfRYqpfMmOgo0QOP08Lly\/Y2JRV5AVe3yIrM7mOMdIClagj2hnxcvkaJ87uaG0HXpUCkSzNDwGolw0XNxwB3+fAqns+Z74JcdF54GLHH9UrtIq3sP1jfJqtms2FppkKTcLJRmlavXOZUlMphepCScK22oS4f+7xc08ou\/q\/d+fDIZP+7oLeWUE8mJP700+r9KqUWCGX0EWSRQTR4FFSeLXkwyeu23gcoqWZsf6TuhqbUTCps464ty3Z1OJHg+UjFc+fQMrC1CVJBX89M2BA55IXb3suetIZFs14fOR9TRxa37OdH6xOzsofzUKOHbcBrlLVvZQY29xQntOLMXB3Ldh5dHAZkb9XuwC1rJlJDYKtTQdPVSqY\/ZhsP+LOz2IIFx47PVCLQ+PGSIIk7PZX9NdprQJXeooSLybq4SCAQZ8h9Sqrlww5PUNoTiyxeDlml8n3esEWZCCLK1hkO1OnWcG1nOpOJrEkovLhZKlSoapVhjFgG\/uFj8bScyZhyK3FqW\/4k6yFywFFIyvLZr5rNsDSvqQDIwfQhaNcnLMCyVjb8gxvXMbYnAoU4irebF58BTatXpDyxXWqvaS5UzuyhfRpabzcgZ04ut+uiy\/DZo\/F1aSR008Nlt62z6u70Uwza+x+hUJtu3\/zibGrlU0rJl8Vc18ZPhS82EjulBEjWAiM+Ms21zFyd0481YoDwtcHXBXbYwQp8UsNfm5ENCdiT+Te3LKoRnLVLk3a1tVuKXjUgzfMv0U1Z9EJkJBOPrLo8\/bGKtuCco4gjrqOggeGtyMTTte7KU5Uv3jbvlcFH2HCqiI7RT4pqtAFEaK3Hi\/qMf3tLSyvafQ4FHnLs9sGNcMVt0aBoDM5HUhlOq4y9cBx8nZOaHd95TxBs5LFYWZp6FAK66s01t4KOFniYXeiWhIx1IPSu5hTSwWpEvdjNUc9Op1vDnMqgWXvSafbKcUKJRg6U9L0RIR0ptEcIPcb38LoZIq5ezqh2w9hPecYEPHwm\/2gZ1K9goEdrbBttOzcdo8FXwo1qQvojzxmRDfgSt\/aJGqBotTkptyPKzAhLmuVpSxnckHCKKGyPgiX3kmTQTXGG4wdS0mVTeNprG2KrA+ICxi5IRU3Z7L9psGM8bSarZxHAW4S2TG6fpTx7Ds0vHKENO0KXcLpjYQe7QnmPyQPW8nnvewquyntH0xiUOCBZ6RGuJ37eU3lxiT1+ALNuRLGIMdiR2j4b2LPVrnv4oyyA0OUKJCXBqpZqmXTmoQIeI67LlTSrowSSlBPybm+rCj6gtCTSkByJXTWuCkNX8urwSyCJiV6BztH+dmJyBJIkPX6U+MKQlywVC69fNn2kbC9P7OUxSk6Tre1YhIkn7ZHffJvvtqMUuPWwoL6q2eNn1RyRDkhJbKb6J5bsbNxADwSrrkNDx+\/kwlosR9apI8u8Q0ftJiM+Xzbsehwx2MxaK5Cv1Zq\/B6ovBaakX8\/nLZ59pC0NgQMqiCIu0NnlfmL\/prYvr7myoSeh9qX47iMkIuw41l7xkZKNCjXumPo8WXLk1io3TpEmXV6ZVclHb2+B8tNxTYANTPtBSYLpF\/LHqI4gCtF5r4+IBg\/KPMeywy6kFRj8dc6p25P8z0Oqj37OobVbVoUCzVWnnfRnHoJ8\/MTNmO6vot2GCj7V+Zm0VPyct0d56jYwpkftTU9T6LRs\/PCID4TD3Xr+aOvrkSF3\/w31tRGbInFRaShcSnpMM+EfxjAqmx\/aCnWkA4eZLZYXzYwlrliIMGQnH8NsL3K3Wun8fQ\/SJsmkz6t4DxWzZKPaN6b0z2\/Elh3PFa3KdaVEzTuFS0S\/\/3d2u9wYHJN1whCMPy2h3NSJ4OJ4XuhTSo8ldbtPAk2fdd\/M+CKEeu7J2UAwOJ13puTISa\/MW5GAPy6aEZWysLKdGgcUdKXot5+ntVjvB44r6daG4582LjMuoWxh9A2h9a+KlclQ4lobCsFVXHTkX\/j7Mdcr2McTJmYw1SoboYfrKzBl7wyG19q7Od+T0qAtGwL4J08uT9LiRsbyx5NcfDFg6Zjf6bnoBpSmTpp2cBucKHSlmAiGYCV8QnLAkkVmebr0FQzqnXrC5fl1Pu8wihGyO+nSV2NdQzYv\/SLT\/gA3gDOAf+KKnUwa2LE\/7EqHotRyup2kBr0cE8h\/xPL2oo8nPfQDg\/x\/FewANu4xz1xZ76HWlVDW3DWdbZ3RiD1JsInYnppXB60ECD3cyyeNCynud5\/CQBFFAIJO2a\/HQwCu79WuwzFNI9UGOZDrxBbOZEAR1rfWD1WQguqC6cRvSP4TIHpA5Zc7GURMQRr5UACr7lvA+5xtyS5pBwyEkrcSuOPjYoKT1Kjeolq5iQiKIiNDOif7up+Dk8Vz6D+4gjQj3MbxGjWo27zZ0GvaU7CpXwljw3lWMti5bVVfcXiYOVdvA7cNC\/iwG3z20uNpEMtbbzjwtFKNzJjZcVtK4BEQHAfNF7QVJ+ONAAOTj9wOdauVHIDkm4H+48RgkOkO3MwROCgQT62aQNuVMTqWMMbMdmpA49C+1ddFDZ\/PzC7DmMSZaWIHNX\/P+BzLGggNOPh9J9mamgoIhLC\/WTdTW4BLFB8Fl2SFqA5dXzqVl8m2zJVdW0CsEzqMjiNwtn16ehTwgWFAuk\/tM3AlgQd0LfBraqTrYKWHVOKDoAQJVMUMz7D2\/Q8fbKjp6HgUVMq2gLpJSE0Bv8UMofgeUsDO4AeXtTMdD+awPKOhnZpjeKeI5ZSseni+TQbHvYuHELYJZJEJd4VSQh+jeSPam6JQRs8870sT+0pGdn26pX\/utVcWp51fZ1i0hRneWn7\/0UBPaY74IBB4+89OmYU22psJz\/5As9bdKUkF7fnj1rZYa8vEaDymjJ4vHZsjwvnrpq1L66wa5ZBVuzNjVTckKInfPpW43y62HWN0aVydxtlwjgoMp7GemNyRiw7sIyVFmJacFerPfX1O1faZdy3uXoL5y4tvhJwv729jHvuLaey+aY2QQszccUfF0zjiLeJTY1pZ0K4KkvYpCnjdMBB+s46fY\/WDzVbcaXwoDrEoX9Eh9jnu+CPZn6dcRc2QXfwJOqQn95FY9mC1EyWCUCnrJ\/LkskwrNMI2ZVUfraMDHFx9Ps9geEM\/WzmpJ8kspPh2mNmjgz5D\/DaHu\/G7DPVZa45WGddE5tiUjWbhR0w6nvCZj8PCfD\/q+ndLjzCplBMlceF\/E+KjP9X70+GoRVeovyGJHwGLVTOWdbBTYGSmvZGfLZCpBF8eiYp0pkqLXQKRsC5INaHb3O4Hc1zFKSQBl1tWgFMFQi8hWWD1YmGLoe\/q8Fnx0ph2ILpBE+XdoiE2C9VTbA51Cyfu201JdljDIliKDMu1DRM5qcum6hgCw\/ypXiOVtbmDInq0A0srNKJntiQ3mm6nmQB8cynwAsJnWC4d7feetx5qKYAHY8QOIfGbDhBJ8NAsLThy5i\/hIDVkQwclK8p7c6PL2\/SpJaiLSvgoHtzX8V+XFnsr\/L8JWyAOhjjgGZ704p1mjXmBkOY6D9nSj+nmn6Rvop2rRtCU6565hI0tX2wDkVi4ABMIzmonx8nAcQ7RiN+JIk++SKu12OTkhhofOkpzCxl90k4paCDpoIyt9zFedrXKZYHnRZnwaadMtMUX48rCx\/BLLCRvXItAQfAkQTmLX+s95ruNKCwgvfYZvzhfPV4wz+RNpoQDbjTEEH7XsoxbjDL48AENcrl1SXMF7WM3Yebq2UK0s9ZG9stONDsmtqPuB5wnOTJbYtC\/yxOtw6K34SMGFuZqkt0kCy25hW1C0wYttQVE4rix0\/DvrFgWn7kIpUoE3SnkdFtnnvgCa0fok42V+7VThPx0cAqJoq2\/U8CFFFFuS2ngLxDRn2VZgxXkHvM7quxt+LfR2s\/TTFacb\/T9gO8scHqJuy3D2MinJlMaOcSq9Z0eCMnv6o9BgFHk3DuElF+sK1y0NpZ55crMTjouNOQyZ\/ORlF45bQqDSOCrEExVRehvCx0ZTaC+CV3ktMV8MGlGgNCkbqaucrOqZrGRckXfFFzlBCOfCbKc\/+LhWttuT6sZCYdVl6zPwB8JqIxlSlBOBLKH1SRZMmz5mMCewL7c2j8LKiPddx6r2kRRU8Qu5Fcnt+4QDIrjcKoEORnH9jHgstya2wmrRLE3QW5YvEq4fr5ehTeD5Fa\/AESawgJwNMKh6o3adRv+zpJROi8N6w\/YZv2NPLLGzSoi5r5aZe\/JBEwm\/KN3ddgbKqzePh1AM43oEYPCaZ7O\/ramILzZEsdEX8CpxUljSh5b6SUOEs6iAJ1v71PM8WS0PtFOh6ZVJNeddJIB4j71zLONtbOvbm7c+yWYpEPbZXVN5rDoAArCTBQBXzcGxigAl9E6n8KYUK+wC8lP\/Epek1LzH+VHYfRIhZWWLuLex5tY9Drb8r+ZrIxOUD81b61k6l638IGGXkE\/N2CanTOOGEadXDnzApr4MyXyCDmFirLlIuz\/nKVPyWo92gR4MxGQT9Vk+mjfVWshRzOF5cKPD3dm3tBf0fs\/pCy7aPKGOuymFaxPYqm9DYnRammPMtgkdyNUdOXJeoFMhU6QYeIX+QsBXFISAphpIpLyoyaJGNsXBFLyAgisNcczTCRxE7OxBWLd8a2kXJhax4llukXwuaBTUpcgn3DVFYRzMxz0+GrMIeYHyEvxZcFXQmgIzwv\/PmLE3AzhjLyUurcXnXiiPjgKASAYGcfKEg7uuGhFL8wGpEFciiqwlHxoxKPMd6GNgHN\/jYLrCHwXKBtfWtq9iC4oVmscSn1aV5puRhnkRnvpzrL9VUNk4DqaeUmki2x2hWe6oWh6BxFVqhZH637+IONAelQGohmRx1ajKtyROipCOSGJgtGoby+DyIHTZVcrw2tm6depAQw4oJ8k525LZOJrzzWHvf1Tvxlp+ne0XBKODcW02RN+QVuyZ0f1sG4PyPHH1uTcVuAAx7k6KZ\/uuWOOH2hW1JZGuf7++LMvdXcAXErhnga04miqkhYvCEYu\/wZO\/lteAAh1jwU1sGQYFC4raCbHTz1efzZpMeZ8L1YV78lRY7e9u7J\/AGxAG9OGwZcoFyirclnlmmJPkHSwHdBsQ\/6naTQAMVphilvrFI9HO42j\/bL\/OSxNu5hlCvO4c\/Fd9P44Smg5FGxhVq4H1Kw\/ajaiHvf71jtYK4Mx2choJOglH0LJKcKUs\/n2zYEgjowVRUH8Eo9cNMgcipWNilRJkczBhL+rKUAJelcuWEYO5RDzgYBWrKPLsH3x1jeevcrkU5a\/Ez7F0DaJMrJQ2891gKfOsdyJVL\/+UTU1TDr3kbSUcoMv3dlxes8tNztFPfYfs8P1VBEaWtBA88DzQ24V7GbPy6zCqJYjmEeZbbEzSrfEBP57tiykY1IO0onWflKTYEeETsgRrKTBqEHlsx8hG5a8Q+LyoiPn9WllcOT\/CeOvSrhkUDg\/cpQa\/fCGUf4RQhlriGePaPUKimDbcZjSk4Ww+IfMKFKKzlnBThdYr+s8krgytU3EhgLAnBUFze2N9JE7QshZ+L2wuJh7RIj\/DoOZehKw8dSM9Sv5oLsVLvgxVD0i3+hqM0L0S5SGW7qyFDWnD8UjCZZWx3pSJcBn3pXqbYiH50yV02wQVdQp7H07L5wxvn5ypTakMDX2F0wz+vOzNyANxYqXttjYVOdSr\/EzxZ7B+i0XP+dHWrRJN2nkSwTy6ozssnIeqMD5ogrwVTmxTQ2YSVPJtY6ECg32cwdO2uzJOLTtk\/vmDLcDLtixS14ywBpSKY+f9ju2Laj6X04vilY4EQ5xF6QtPABnEWgiQOO8kjuOuEMtcNhAoFNh5Utv2A60up8ZnAaZsxF2KmXfGC277ai96aIuIf0ywMiY2McynLcrvjIsqv\/g0pOc5V3JDZXSvv9gWDBXCq6bP\/YKBhO+xhCX0fkRa1th3Ld4T0twbfMPeGivYUY168th78qH5e0Ym+TCRrmhw79allkGd\/fdPcVBjkodjdF5IYQaRtUYVGU\/hlDiJaiv2NFo34xLmSrGRl+hsgIgDCyBM6FSkS76OR0IePsz2WJm8qOKplVqVOwAngAI2pXq1DytyhD5AY5j\/i0E5vIPRwxxbdSv1P36aWoDCswSc\/eYIaU\/MckspQiUw36qEqFw3ZHmoJ8BV0FQWHyacUW98PJ88+rLWwpyw+Tc1IzEytS3SId1lj5846PdE\/u2PamBxSA7Z3Ifl09dsjeUzFG0T3vBaPLbDVBYeis3hKUIpVvzN\/r3eceaJQ8diqiYvHeJNehBYq2JjC0Kd\/YeuHzg\/sVpgt7cPAsXYb4UsYqNdbIx7PnOEgpQVltucRKfR7LmlqOukMQRiiUa1xz1LbBD9ejb\/YoT\/Dbeil6oVLN3G8K6gtFXsseKOb1l1O1rkTcw5hN\/eDOs\/gkmtwUDzlA7ZvmCgvqyOZTNPryv19OvWYQn\/v+490K9H1mhXYwWKWdLg5Z6MWrRDFqWgTkzD7wnQUFmbO8zXq3yhVR7dPcmWC5ARN85KMee3HDDR0++04J9XCxbCtlFQa5GoX2ybg==","iv":"39b776bbaa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