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June 2, 2025
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Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 12, 2018

Guerlain's Rouge G comes in 450 different combinations. Image courtesy of Guerlain

 

By Brielle Jaekel

During the first half of 2018, multichannel strategies and digital tools have provided beauty marketers with the tools to connect with consumers on a much more personal level.

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  1. The power of affiliate marketing for luxury brand growth in America
  2. Bottega Veneta casts contemporaries in anniversary campaign
  3. UBS, Dior announce joint ‘House of Craft’ exhibit
  4. Immersive tasting pop-up from Don Julio coming to NYC
  5. Dior confirms Jonathan Anderson as sole creative director
  6. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  7. Saks dedicates flagship windows to ‘And Just Like That...’ display
  8. Luxury Unfiltered: The power of little luxuries
  9. Aston Martin reveals newest Lego collaboration
  10. Shangri-La launches ultra-luxury hotel brand
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