Fragrance and personal care
July 12, 2018
Guerlain's Rouge G comes in 450 different combinations. Image courtesy of Guerlain
By Brielle Jaekel
During the first half of 2018, multichannel strategies and digital tools have provided beauty marketers with the tools to connect with consumers on a much more personal level.
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","iv":"22a1acb694f642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