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Nov. 22, 2024
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Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 6, 2017

Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder

 

By Jen King

During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Women now represent 13pc of global billionaire class: Altrata
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos

Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize
Women now represent 13pc of global billionaire class: Altrata