Fragrance and personal care
July 6, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Jen King
During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.
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","iv":"6b1cc14c104568528cf95edddaafc1dc","s":"5bb65ccf1e0944e6"}
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