Marketing
July 28, 2017
Wine cellar with wine bottle and glasses. Image credit: Rémy Martin
By Sarah Jones
Virtual reality is opening doors for luxury marketers to transport consumers and create an immersive brand story.
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","iv":"f3e03ef042e1c85f76409d012fbd4c40","s":"e0ae7766dde635c1"}
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