Marketing
July 28, 2017
Wine cellar with wine bottle and glasses. Image credit: Rémy Martin
By Sarah Jones
Virtual reality is opening doors for luxury marketers to transport consumers and create an immersive brand story.
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","iv":"74335ce73aedd43b309ae791608324d8","s":"4d21f5fe46f0718f"}
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