Marketing
October 23, 2017
Prada Journal is moving away from print and text and towards visuals and images. Image credit: Prada
By Brielle Jaekel
In the third quarter of 2017, interactiveness was key for luxury marketers looking to put their branding out in the world and make a dramatic impact.
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","iv":"f168e1c46278dc46c2379bf704342d3d","s":"c1a6554d3696e114"}
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