Marketing
October 23, 2017
Prada Journal is moving away from print and text and towards visuals and images. Image credit: Prada
By Brielle Jaekel
In the third quarter of 2017, interactiveness was key for luxury marketers looking to put their branding out in the world and make a dramatic impact.
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