Marketing
July 11, 2018
Agnona's fall/winter campaign starred Edie Campbell. Image credit: Agnona
By Danny Parisi
A brand is nothing without its image, and that goes doubly so for luxury.
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","iv":"490923d6c4ba3f92e63a76ddf296185b","s":"e93f4b9d67c60a25"}
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