Marketing
August 1, 2017
Stella McCartney's Clevercare series. Image credit: Stella McCartney
By Jen King
In the second quarter of 2017, luxury marketers took to leveraging societal topics, such as political correctness and sustainability, to link brand messaging with high-end product offerings.
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","iv":"d3096ae3f47aa36a64f5d6876e2ded4b","s":"59c2c545b98b2939"}
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