Marketing
April 10, 2017
Mercedes A-Class ad featured in "Grow up. Spend time with family."
By Brielle Jaekel
Luxury marketers are tapping technology, storytelling and a wide range of other tactics to weave a multichannel brand image.
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","iv":"c49a58dae28b08218b7cc11c1c1faec4","s":"9458a0e42074155c"}
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