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Dec. 26, 2024
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Marketing

Top 10 luxury branding efforts of 2016

January 3, 2017

Gucci's DIY service at its Milan flagship Gucci's DIY service at its Milan flagship

 

By Brielle Jaekel

Luxury brands took strong stances this year in sharing their personal brand ethos through unique campaigns that lived online, in print and in person.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. Dior weaves codes and trends together in digital nail polish promotion
  4. How can luxury brands tap into the back-to-school season?
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Tiffany & Co. rings in holidays with multichannel video campaign
  10. Mercedes exec: Social media efforts should single out brand advocates
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