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Nov. 20, 2024
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  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Pomellato reveals exclusive residency at Bergdorf Goodman
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  8. Lexus logs 25 years of 'December to Remember'
  9. Luxury brands losing ground with younger audiences: Bain
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Multichannel

Top 10 luxury branding efforts of 2014

January 2, 2015

Anya Hindmarch mini-mart campaign Anya Hindmarch mini-mart campaign

 

By Sarah Jones

Luxury brands further communicated their personal aesthetic through integrated multichannel campaigns and event placement.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Pomellato reveals exclusive residency at Bergdorf Goodman
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  8. Lexus logs 25 years of 'December to Remember'
  9. Luxury brands losing ground with younger audiences: Bain
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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‘Copy Nothing’ campaign defines next era at Jaguar
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Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury

Dolce & Gabbana, Skims release limited-edition collection
Pomellato reveals exclusive residency at Bergdorf Goodman
Kering slots new CEOs in at Saint Laurent, Balenciaga