Mobile
April 27, 2011
By Rachel Lamb
As an alternative from a branded application, some marketers prefer to add an optimized site to round out their mobile strategy because it is cross-platform and is a no-brainer way for brands to literally be at customers’ fingertips.
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","iv":"8bab2fc4fcffc4053abddb9f4e655358","s":"be341b11074d5763"}
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