Marketing
October 5, 2018
Moncler is promoting its Genius collection through sponsored content. Image credit: Moncler
By Brielle Jaekel
Social videos are some of the most frequent content formats coming from not just luxury brands but mass brands alike, which means marketers have been stepping up their creativity in the hopes of capturing consumer attention.
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