Marketing
October 5, 2018
Moncler is promoting its Genius collection through sponsored content. Image credit: Moncler
By Brielle Jaekel
Social videos are some of the most frequent content formats coming from not just luxury brands but mass brands alike, which means marketers have been stepping up their creativity in the hopes of capturing consumer attention.
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PWFL6Sjn5up7wAxtdbfDt63LcAenxFr6PVlSk7FYMtBrpD3eQWQ8e+NKTiLZinwlsczOwcmCvSAubgi26NCMOdR0XFmJHsJEZCZaCZEuQWegGx3wQqRSR6sib9PuxruXiwPLBKzGAu4ixvelOCPrQ73ouFU345gEHI1yUvvgnpec\/oJznL0JTPvvBzgNnT79PBJwVBlPO5pCHBHbj3mEwm0qsHWhLrruyCVLILsQQRqrqaCr1FLqfjglDAHi4af4VQ\/4cDevSYaCDiSgHDJfSy7FFHTLJJMq\/1z3H2Cd6SEMnH9pC6h3oeaeZzyVfm8y0UE34fn2cPjNE9NThrz0A3GlZT\/wrlrpLNindmg3VhZA8xUZR+lbn8vZSTwp2rzqn+wlzGoLjVRJFS+KoZXR+8Ex57o+NN7cAun4vyrOeNXIbzKFJ7e+ruUQRdq4MvxqzTYPRAwn1UTEUs1MyYa6PXpXIKB8hVh3K21Z6rk16zgRXrM2Da70ObwsEVQ12FvnEoYpnbkUObWuf1eA6U+WEZG2+A3BCEHqqIXz1c7qd\/Kb+FKxHL8HlbAhbXCWDoQZpnff7YwkfkWNaxuF+Z5VeXdzmoXxvQd0sys7vqryiZnMOMpoqlB6g5raM5\/pCautv6fIbA3bbE3zawlNTytnuY9gppf3WNbY+t8nuqp1ED46yotOKg6Ukf4QwrPgC+QXnr3AiUDkyqEICeBu8RFiCrM+f7Weg+OUmU0kK44AyFqP0OcO2EaRDU+v5VnQly6sffdaF436r2kX3Xhwg2gzH3rput7CgAlvuxqkfH7ljGaJ4i3tQ2PVVYv2CmJXbtiV3+9eoue7dZ7gV8+sY\/5ih4UUSAzdayqtvtx+0lZl2mjSXNksrSwxpmKF0IVLOm4lEVg\/vl4ODtDMUPpEHNPCZO\/CNqmEetiMwgfkxw7sJvxVeD5n+KsT4C+ECXcdJZPfmMPCrZBofPT5nJhgqQxc7y93MXPhyImJCK7O0NDNKZ3sIbx9EVOhg3Qs2R\/493SgViHtKXHFNZW58lmwiDfuhJRa1VTaKZ+rSLvgeulZFrPYejYgnDZewOcRVtS8u+q7eW4bkOC8S+WMloX0AW4Ir4Fuw609BL3hPW6ZLBnOD7KZT0kVFL0O9ty0eoKXgzWx+vx33pt+SGogQbtrBCBs96RLDTL4OjhZOATwfvb5QiTSq8LWexsvMvTIIJn8rdN0zxUDFTpCmsTod3EJ3PxAB06Ud+pQxqXKYMhSVgXY7sLTUH3zIjRHq5dJWsqKaz7F1abAOMKjQt+BAjqP0JfzZ8K7djrfuvIV6yGWo\/vEE7BFXoSpIudP2bpL4WU\/H4WZUjMO58b31znTDj0RnPYyNawOn8YqOQ+wJv86WW90ZxZus29UvZeEgrvMLnjrld3i2QT5J\/vVkGroKt81WnVY9beNWDXl+we402rpJHkoLlwsqPGgdattWcLUzlHWffI7S6m81VO8CpAvMIdpiKQ8ulrVBpLYuvFS2in\/6vvt\/6i\/nV88fWgZKZrLP879jXUGblnmSsjuCvVMgvr7LiMahTuIZrmpiZs0QR+BNrTGBaDMWzjGISJ7v4a5nqphdwNHebwFhtaE+XLkTcr9tiqa51AvcNttaAI\/ek0Bvke7uwRrqZtDhLUALWr07wqUbPjtcfPQW5lQUXjD+kqI0KVdkCu0I66HYR8KWwwcNm9+YpXplfE+KmM8wguu\/Frq9BafWX2GNXKi5JDR4aVKRsxKc7sAbVAeNw0pZ+pP4o47bMEb0KdYd+hfsJ3Az8BZowezUgYcEFSZRBuak4VlyVPoBMUdEM3hFX1pZZz6e6S4wLlg0k\/QRcB4ZkkpkDtOqTItPYYLATkWeweJR7b+tKPdhj0DXntwuLfkQm5vNXqJHsRM7n7TO3dhi61ax5eg0Hlc\/IkqE26k7\/KuvREXMD8V3SmsRnKUbpDbyuILmIOWffYToIlTY6++dL039Av+p7fARGqzUp1x7s89zTaRt0sOXykqGr7gqi2GWR4cwwEOIs05+xSbZr91+TQHzer2oy9+WyHtVaQ2VSwpa5TernQOs2nfk9S+rasr9ZxHmGw0gEkTcBo31BuUowtJXHu7T1\/Y5HJBpMb+zKXW39whEspKj2OsMSdOsxKBObEaB3fYcIhFXJAMwsHyxXpz70mzpu7wJy05IdOiwLBo1kJWCCdvd7\/ELBRylQ6ktb2qqe3\/X6jNgwueVSCJpwdaYBa1xmmn1Ev4+Z265Vtt5uR7GBT6zS24qslII7M03Yfz8qpD2TV8WTb3qLDct9K41TgTKun58Z2BNmpwlhj509fJl8s2Ahogh2MBsdZdvIn4W5fyCLLnur1QCP2mp2aDDFTQRz9oAaoEk0PqB26vUq1H0PJGpeP1i0OMKU3CCn1cyOceo+Rw+6ep9ALyfBc0OvY1kafczF+PUa3BiZmqs5PPP7af33TLGZMLbB170YbAa9GnECFKVJMJFDz0Wu3mz5nEXvxqPrZ2V+gpaotOc9wuLCnRNkj9lG6lwgfVQdfeZfE37CVJrbeYlJezUyeoynOJfauquhA8wINdgxzNNwmoU89TzQPNNvfSr0IhBvEj+bWKr+X+TEK+7Lyi8+FmlCzCmIF4iavafO\/+HeNs7BjdWqADr5pCYJVJZRp2zZZxuKavri+EHoZDjHSymbCGumBqAwBwrnLCp5tXa813zWtRy1SOMGNMUhRFC4BpKh4XLqrA9fSTMJ8kj1bUH6dvLAgOjh+FhZISZWK13sWdH5KKfTF57fBnesmdrKfLeSR+jE\/xAsK26XUn9jdlRSbmEOb35tSoR0RqD7QiAVb6vGH8G7ePyuUMLioIRFYdvXP8BHnHSqYcYSbSym1tJmVptRIJmGIXXAOZ5S1djdmdk0RrPg8VoxzLRCl+d06zwt9MYfQ0uWG3H9MvZeiY5AOpxIMeHjskbJZSYvK8b440R8sy\/gUKPYSim3duVNc31SfeHg7K5iZfo7RDz7e0Pao+k+T5NJTGBKy10MQcT5gYOPaXd+EEIDtblQKQWxK1BuHeXZQZ6vTGNaK1QvrqN2xzpnqDio36AVVFjyjxNW4Uhl+zrLlJCtlH05vA\/ckizmL9LG43ib2qTDoy9UKUqbotNpdnzWZ34a1RNBwVk9f3j4aqMzGnZ2jzs4YQgcAkKtv3Z2u3+\/4W8\/H95auRwOxBfAV0PENsm9YJ8kiY75Nh0QNSbp4aBdJ7bbyWC6uMKnoJn+hm105mNRRW3AiwgIFRJY4CY0D3mpdQZdxVoUYwyKZ92ntpkq1tlcc0vDDv5FCy6g34y8SiEl0tjCklnmZzzKOLTS7Sn5palh97sZvYFZ6MeksdaTtfQJiZdNKGNyQ3fnI9ZEx3LPq1hMwLvvCJuWFlLSf24L8PspagW3l3CqTY9ZKPChhDByJRaNyfO8Mr42JadrkmTZG+tayI\/mDvQ50drAMaIVPwO\/LVbhsNm2eThoqVAy+6mhBZJa23Yx0PdUY7CBHzxl3Bl2qB2YmSxX3knRhT1EUwJRSjQFC6Rnng24nf+W5V4z8mHFjoiRis6zWlNojN7Fqaw+VX6BNBJG0BhnV7LnEFmAgHga5AWTp35Oyi1w3bP5Nm66cWVriNwgfoRzhRQtOv5UnzAdwHe2WWHD6oZnJnkRz\/r+UFMi33dpVrZ+SD\/Vmem\/RjrATR2LDN2p+mHO1wfL3TlESwCCxpWUDG0uymWWqTrWKtRje15HDWHJSLuCSSm\/uWbWWBVTF3JOqOk35CnSfD7WHXFa6Y3B3VL4toauH6BdSyNqC3Fq\/4eM1\/NkHqPxjzmEhe9ZccacW9dmit8TtYARjqYOLS71ZAp7o2JGexc8DtH8Py\/7QPe+y8C5v6QAkatulquXDE0MS0yyjMJOWv5gGi1ir6Ct0aVS0CN+lcp1CV0rYC0oIGo9\/bfCPjGZ05rdP1ieMVnckMdCnI+cY2eK1n4YuxGS80u5+QJesJ74uF8p+pzT6j2MT5GGTO0xr34MH4gpeLmQIlAtSLIVVkCtmUoVCH5NbiPuffw5P6aRrqftVF3Bk\/d2jzZuMqxSOcajDtyKGzAQ9+SZdHBiECcp9LTss1vd0A7ad2WWd8EkfrRHnklP6OIyL0GhQd+UaMtMXuMSZdAl\/T3R2c0I625K\/nT\/+3LhY3AK1uM1QVDYdghNso3DFOthuNuAxcw4aQYPj44pLS5gPxsNjkyC87hjnfg9Te3q3UJHUSR6+FVAM299ZKd6FibKETkW4TbSbshc1pKH64V6zFpVOSwkxKa9IJpFfPoD8CZKMN\/tXrEVRoS9Eud02lexxsK0+UObbElcehXf+KEs8l67Qttl3\/BelCS84n5cnNr0FgRrypGTu3mXwn95r17FQLOZuV+BUSiwtFlzqc8vMmR6q05rewMswxtkgKtgU2RiEZOhdgsqTHVzmV87BqW+1XM3AtR9fkzfQseT7bxyuDNAQ6w02MCiyKhpQ65n2PDADuE2dEmtC0AZhkXMfVMrWvlYu3EDDEGwUzdWOzoIv2JkJzxbcxjAPSZX4ZWX9NYlQ6GXMpHJv5l1vv26v4BrbOMShpNyMgBhVvCqzqd4CjEvnQNtDVmXDusUh7ZN4Mgnd+h0MktrQQHKXpcxNQ1pSCq2BBrWbxB+M\/TQrh7nsD\/+SmufmvPMCfFdjohMBmfgRuclKNpRZe+4HiXNqPOKfO+Kmn3gjxeCGgE5JQmbICSA+p49tyCxnDS9IbNhKLIPXO9sL9L4fvselXpUmGsT4JGjYp7S9QQSOejvvMXb+VaRjdKAjXKN10WDKfEqJXl4oGkMDh48eLpT1PF9NwwBJaL\/RUb7nxxekvdeOBW7HM3dLqF5PvjYzdxR3YXPqTp68otZH82vMRH62OjC82IY+1+8q0+3MT8we1LcJheReT\/LJjFnllfUaqlgitPijiS30voxQQxXg5X3PoqC5+byLlurpDWUGdSMEwsc9vrbPV30E13\/ojm19F4YPwHUSmscOh\/JJObM2lJK8V5ItGhPldQLI4l9MbPIsBIIQ\/MNwl+YIcmurztsrvjD4Lm+hnyOvj0F3Lr0HptelwvPwmLYGj\/HJp5uK54Qwhi7KkGeZoOF1JvedrC02myw9\/MHvskWGeu0GBFiqUXExOFDUTqgUEaH7Qxup6TgiUms4o2b24UdzhJ8O6ExUKAgmFdvElvbL\/NUBeCjV+WEU\/cl5+vfcAXMWFGdHF\/LJxGf9BzqeDyXMfQh2FgqAOwIpg4THCxBjr\/lZWX\/gbjUT\/qVkA3OtszxfjHsAhzergYQEdtfi7mTkZI6rIuwzpW5wbGHEWqF7or\/SzzgNizQgC8gXne8W64S5nvLX067KjTJ0\/HarAQ2FbqZB4hsKJCzYdJKgvTm33+XSt17aWeR5k\/duubQQUQ2Tv5Q73la1XmfUHLrZB3KpJg8wh5YnCm9DVaqKLSGnu3DVjhuvszLiL1gOppz597bQ6IYjHbGyCjkspBcNO6D+Y+YY5ou7KFFufwx9lJfiWOgBEbv6cKGkHoNoHf4CAEaFEyH2xLRIO5+iImicLZdTUf\/JHISokxs+sR2G8dhu+\/aY8mJ08gEbVOjePzKe7OTUynh0\/O1PtDAFulhL1WWu7dYQET6+x\/GxQRUGL7tt5ewQb1dL0cLDA9p0dFExZNg\/joxOi9gx4qVYdKjKiix6zTVeIYX++bX3SIMOMdi0szTbrTuYyL7zyQwA\/gPxM7GuH\/foJhLpRRYWpVSIKfVnB94uKc0JMdCAXiyUiI4jSHdRgjsX0ok2G+ReLRPkGMTclrxCu59+2ceAA7RaHnmm74K\/lIad+2VbegCfTBf94wGY\/48qUgzxFfZHkDiWX4Qttmk6FlriAVJgNp2fvkY7geewFvghwR6voWy2R0vQjRsGicoubtxScN668h926lgT8sekCacSEALeAXGTHN5+CO0yXMt\/b5+Z0+\/84i\/KXQF9L\/fbxDh8BySZI1ChFpkZj75QWmMXYoHKlYjjGdqrMN2q9Mc9N4wHIKZsFIa4ChB4CFCzcexlFlCwuHbw8+6FQD3yiD+mFY39d1FlfELiR6ZJoUaM6ZaxJaC2lPODecsQMnyK11POQRcZP32VI3OFxRttRlQ\/wCWbAWOy6+F1kZrhHN0+1RmfPKPt\/3iJ76bf\/zlF4+bf1h1SCJxtPaMOM5jYiQFbRMrLY1pTGAHnzTRxCK1ITTdGh468Xi8GZeAQ+xdLEjAIhUXOTGENFtLA\/tKVzcUVqMTOvx8B3omX5mjfKs\/lHXbD+sI5ayAlvEPN4WnDKFqFlbEYnR3b6VnoO9UTzVsrLleRrL9HwlzttTlLkBgcj6xoR4nCUmzVCevRggoIpuJ\/lmGosyERvoc9vxjxP+RkTlP8jfNW95X3Sz2adaUXsGMgKNpiBtmwrgYJoF1SCbiQLhhCtXTm4vEgpQCIEFuW6F2X25Tdxf1fRgE\/W7FA8hcAQwrf1q\/44leZUKhKsMbrjyqh9GEedkZEqY0Ml3IbTR2q7nNtcogjyDq9ECD2Jlmv1NjGK1glLmy854pr\/CW0CdDqwIdbAIHrjzk67pVwP3sW27pXbDR5gYpBPwe0vxt0yeQ3F4VN1fh3fX9lIcj7oa0it7ME0mgoe0rUGWFoE+7FHWU9Ef1J76sEposZJg+vpF7PMgXhSCzaKng4T9io7nBtoZ\/TkklsNwKG75pCA8jRZ3kJf0AgA\/iQqXe0Uqg7a0ne7G19oQvPcsMFqYwHYcoDXgtzkDpHavvxFo1mmnJ6VzToTzN+20lnnCcAQfv0QTGOTGrdDUaV1OFgMa\/yyVWIhInVuu26BUt2nL88X\/eYQ25oxxNJSOijUE7Fh0u6jpjRlFLVzaiJapk\/Baw32\/8pQmsXlnMcqgpecVZ0OiPbDbeRJJ4aiHAQOpYxlmSL3GHRLsSZ0KrM4FCCKqSIqA+5PoODr3vd7LH\/0taH1yB+sYDlSldKb\/kSbDLR\/4wh2CdjuC3Rz4f6WBjTVAj9Cr+0uzgQ\/FtlI8TECUrzdK8R0uhUcWomSsz0Ucm\/PBB2\/AWu547TBE6uyqoG2+X0oPctq\/XPvEDMStPrZC\/4f0+2umreKYQz0J\/l+J\/Oocy16U+RsQq8OtjkTF+oulFPzrXtYePZMsh4cDQkERSzK4dME4ImHlmwDjDf2x+rKnf41voOfRLR9d\/nKIm\/Xi29BciqtPf3Umbtu+JE+PgTqxsO2jCmisXhV36kCxCkQFxfu8P0xUF4X2tySiiD8EIOXBB6b7vmv2iq\/AaAq5YibWzHm9HUVefzr6hWJFOdekSBfiVIaHjun2FycaTMuhEP\/U0u1rIlM7BGNhyvs30odeyyH85L4NtFR7r672vWjikVXWGHKgxbLOSeiEJYXalqoN2K1q\/nhnZaxqFKaQd\/9WlYC0oHt\/UbIGJ1rrwTyo4uFptS0\/Xo4QpejMITAulVsNTUohpJ6GOJoE\/AMUR2cPGjroKV4V0I3VJ59sx2cSMItBuWFPFO6SMMp9D2DYJXlsfeTJplbZsrOBFUAqJZ9tsfxGFchOgZSShMoBTL3DktVLWaPcPIs4P9uVVoZIQUlizDlsOAIgCqV3zg92H1dLVR2BNDIIODe9fCR6SjkrNB3Kj8qG4mPZkKSAFSdxgl0i27bJX25wIrEy3smdj5JH7s4dXPJ7zb+DlPdQYyroSLNl7upIyId6EAXYUsFusPkpAGi4+pFgriM+TM\/Wo6n07Q9lPLvu7VzJbL\/UDdJmDwznGVlx0hjJDLor5w\/683rsaKWSI1FL6CzhQJDBqV1aDWvl63O0AEaN1XMxLO6bihYOHt7kVpAMSAlmJ3RjdkQ9NY7zEF86XoGilKJcuOqe65+YMhnB+XAyZQBRPeZUcZM2wlnvJhRyNMk3HL3NaKetYI6+mOAzneqUh5Cs7nly4KLGlfFStROV22sKCVNWz0EKsBYJ0aryWLpvZqhmmxMfD6+FskGi35bw28cWnD3n1sOyO0orCBXZ7EQNHSEEal454KfKnMXpuRL0KLDjPKxp9jRN0IQHmLZATOOJN9uGn0x69cyqkIilkB7TzOHdz4ovGvBZlyYyckfowVqP2YZia0Ydk9ZWJx9YYBsrrXBpIPA7BFrdcdJco+6iLxBtjOl55oUB3u8eCm2l6rfhG529\/HGf9HBOFmC1wyyW\/KxtGQoAPeZg94o3Zb5DIzlAX7IZIPVxbhHB2OknDzblS49doc1utfzkHO4Z5VyIvI+uwBDMzi5moRblexJhT695uwmnsRoRvPX0U0P5Vf22pDZKFu6pwjLR0dlUgB2DbshK3lh76V\/tSUwBYl4iiYsz1Y2Hi8S86VoLiTJS66TspbRCAJoMS725vG\/eZy1\/8wMxEMm1L4TatF6HKPvfoLE2zyX0YOcNoVU+5bbJtC8daGiv\/nsVQquG\/96bvUpLTtpX5teesyo9hMpLx4TxlHeagtGmF0R8pDO4FyG97pWp\/nXzJhLJDXfDE2ul4UFFJFpYF\/kj0rmw2PxaO4jfqUrmsdLNOpBsLrb6ja0rbLXFmCQ+3pcYaU+Lq+cTYpZrann22Qu0lvM1LcIg5Vo8ppqiGVwGJA5GC6R5Np7C\/BCi6wQALs551CmVukFRo6Sl5I06OkHAQSwvQAM1j5p\/nJgE9lRelOIz71fvpklhOmfhSUZuMYvo5KRK\/FCR\/sHQmjVYUO9MHEvZioi+uxTsZjcyrHG1zhCAlVSIIt8RHGNfNjx9zIB6MGsIKVFk0tKU5Bq4JdCUx0\/SNWGSnHgI1SiTcDXEzEQX2NYmjB5v7pRjugL\/Y\/xiwo0AtTNQfkv1Lg8liblDS5qEGXXxemb3e8rTHqw3YUM2kzpKSNn1RtOPkznyWH+vj5nse2s\/DxUPw\/jsoC\/BUrOeZsSQIcUgx0JoeY\/VEIni1ZbtYA\/fJcixebBVA0Vg2GuBsWrZ+GmsonT1qVppb630za2g\/n7w5kJwzK+frasKrfb3x1ioBdMtcxf5PZbyGNK4zZG7fRfYD6rGzhzMHVIj\/QunYcRWGy9TnsljOCPaIKoc5FqGKoOWkOzBHe91f6F96yd2kZDNjH0LubQV5STIy7JuYLkUIGDwUnBtv+0d0bVjV9vp0YhXTwgnlgp9euRSKNQ37f60cRreHqt4emgusWhnBx8KJ1yuttagQwRoYODYIXop75UFl0k2nOkS+wdYNATw\/V04aocmLVv1APjcxcjfw7gczB+BDSt0Q96SNicrIfsrmYhu6GpGI1TVjOcMEaixgkUbj1MKfz5KsmZ2WlZ1Qu2YSXHeCSZVe6r4VbGtvwjBXTOBRDU8Gb2CJncx6f3AjPWi0PDb1a22w\/QlmYT\/20hY5DOD4adJCpFD4dTPbihTrCtNZF2vyn4Vkop8hoe8wIjS35lgv2pJGkRQcDVcioNEXprSqx8+N\/KlgV1i401av5ej7YEglEBA6+noU3BmPYQcafbZXeFVlrsMPSaSWMjgwt3+Rl6VUNhToAagUeKkqtKS6vihtCzrAcQE4sicOifUq7icifPimTmYNx4xEbeVbj9hh9R+VsncTpCnXExl+WbxKmfEW1efOF9ea9muc2c162F1ImBDrr07e84ajWFka7HUHYeANIjvDM6Ezki9wpeP2RI523wpMcfyKpoWuxQXvSQOKsPlQnKM1\/MTEy0DGDisV6zBITOIvO7ewoHW0p+q7hRmoAvyFM2opjE8eH7EK0gYYzBnJ0EqQXeqjrljEbNAYoiVV8msX2VLPoYjZE9IgsUoRO2t4x70isC+vpM4nLo91oYdBWy+8rQxb5n\/k5IxXMdwEpC+9phARjMYDvJRbH7vBX2yPwRACcUf1j1RUCm3IuIlIhh0i60CYYpjmaQ2vMZjMasr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